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For the unheard.
ctrl your story.
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Oh, how we missed loungewear and hoodie season 🖤
The Gym Set is back ,but not for long.

⚡ Limited stock. No restocks.
⚡ Tap to shop now.  link in bio.

#NotYourTrend #HoodieSeason #StreetwearUK #SlowFashion by @notyourtrend_
1
a year ago
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Meet some of the creatives who have been a part of the Black Creative Trailblazers Showcase ✨

Black Creative Trailblazers Showcase returns to Aviva Studios this October!

We caught up with creatives from last year’s showcase to hear more about what they’ve been up to since last year’s event and get the lowdown on what to expect from the showcase.

Each of the creatives were involved in the Echoes of Africa celebration earlier this year, showcasing their own fashion brands and modelling for the runway.

Founded by Cultureville (@cultureville), Black Creative Trailblazers CIC (@blackcreativetrailblazers) was created to combat the severe underrepresentation of Black creatives within the industry. 

Whether you’re here to be inspired, connect with like-minded creatives or simply enjoy an evening of unapologetic Black excellence, this is an event you don’t want to miss.

Black Creative Trailblazers Showcase takes place at Aviva Studios on Friday 3 October.

🔗 Book your tickets now by clicking the link in Factory International’s bio. taken in Aviva Studios, home of Factory International by @notyourtrend_
28
a year ago
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FLY VISUALS S3E2 - “Writer’s Revival” by the brilliant @meduulla 👏🏾🔥

In @notyourtrend_ Meduulla delivers a masterpiece! If you are not already aware of her, Get to know! ✨

Shop NTURTRND pieces on FLY today! Use link in bio!

Shot by @youngartemis 📸 by @notyourtrend_
42
6 months ago
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The design that built the platform.

Stay tuned for CTRL.

Coming soon..🥀 by @notyourtrend_
8
7 months ago
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The faces the girls make when we start hoarding content 🧍🏾‍♀️ 

unmuted zip up jacket available to order via our website at www.notyourtrend.com by @notyourtrend_
5
10 months ago
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Five years ago I started Not Your Trend with no blueprint 🥀 just a need to create space, tell stories, and trust my vision.

What began as a fashion brand has grown into platform filled with shoots, pop-ups, collaborations, and opportunities to speak, mentor, and support other creatives finding their voice.

This journey has been built through setbacks, quiet wins, and showing up even when it was hard.

This isn’t a relaunch.
It’s a reminder.

Five years in. Still building.

Thank you for being here. by @notyourtrend_
32
10 months ago
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mirror mood.

This day was fun we promise 🥲 by @notyourtrend_
3
a year ago
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Energy unmatched.

@musiqbychina for @notyourtrend_ captured by @simmykanda 💫 by @notyourtrend_
1
a year ago
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we mirror what we’re surrounded by.
choose environments that remind you who you are 🥀 

#notyourtrend by @notyourtrend_
3
a year ago
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Sometimes we shoot catwalks , Always here to support new brands also a bonus when it's your besties ehehe ! Here are some shots I took for @notyourtrend_ #thesimmyeffect #catwalk #shots #upcomingbrand #designers taken in Leeds, England, UK by @notyourtrend_
20
a year ago
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we go hard but we make it look…

📸: @bigg_ayo 
@aandreeaa__19 x @ellemak_music by @notyourtrend_
4
a year ago
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Grateful for every opportunity this journey has brought my way. From creative shoots to speaking at universities, Not Your Trend has opened doors I never imagined. Thank you to everyone who has supported the vision—this is just the beginning! ✨ #TrustTheProcess #NotYourTrend 🥀❤️‍🔥 by @notyourtrend_
21
2 years ago
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