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The NOW Group

@nowcommunications

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🇨🇦 Creative agency + strategic comms
🍊 Creating positive change for everyday people, working families, and communities
⚡️Let's do some good together

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Award season is in full swing, and we're excited to announce two awards in Marketing Effectiveness at the Summit International Awards 2025.

🏆 Elementary Teachers' Federation of Ontario's new campaign, smaller classes, BIG DIFFERENCE advocates for smaller class sizes, won platinum for Education Marketing.

🏆 Association des Pompiers de Montréal's campaign, À Quel Prix? helped highlight the importance of the challenges Montréal firefighters face. The campaign won silver in the Public Service/Advocacy category.

Two different campaigns. Two very important causes. Congratulations to our winners! And thank you for letting us be part of it. by @nowcommunications

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9 months ago

✨📣 We got some NOW NEWS! 📣✨

We are very excited to announce that Christina Day, Adrienne King and Ellaine Quiambao are NOW's newest partners!

Heather Fraser remains as President, and Michele Della Mattia will move into the role of Senior Partner. With the departure of long-time Vice President Joanne Deer, it was the perfect time to bring the next generation of leaders to help shape NOW into the future.

We can’t wait to support your next campaign with our new leadership team. Let's do some good together! by @nowcommunications

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a year ago

It’s been a big year at NOW. We’re celebrating 30 years of creating great campaigns for good causes. Our fight started in 1992—to protect public services, improve workers’ rights, and build a more secure and sustainable future for everyone. And it’s still true today and in the years to come. Together, let’s do even more good. Take a look at this throwback to NOW’s history!
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#TheNOWGroup #CreativeAgency by @nowcommunications

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4 years ago

Can we hold onto summer juuust a little longer..? 🙏🌞
Before we dig up the warmest sweaters and big toques, here's what our team got up to while offline this past summer. by @nowcommunications

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23 days ago

New work in the world directed by @jenniferroberts for @nowcommunications and @etfoeducators
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Client: @etfoeducators
. Agency: @nowcommunications
President & Partner: @heatherfraser613
Account Manager & Creative Technology Specialist: @aylwinlo
Creative Director: @f.t.white
Agency Producer: @folakemig
. Production: @westside_studio  EP: @lajoiedevie
Head Of Production: @mghnbckly
Director: @jenniferroberts
Producer: @kaileyshanque
1st AD: @soo.lee_ethereal
PM: Nick Tolliday
PC: @menavision
Talent Coordinator: @evan.s.mcintyre
2nd AD: Andrew Young
3rd AD: Katrina Peralt

DoP: @christophermably @mantlreps.tv
1st AC: @jackson.yeung
2nd AC: @chrismerzinsky
VTR: Eric Buchnea
DIT: @benadit_colormatch

Gaffer: @eyedeal_pro
Best Boy Electric: @l.guay, Tarek Smith
3rd Electric: @itischrisbryan
Electric: Josh Woodbyrne, Chris Leung, Devin Myler

Key Grip: Cliff Ramnauth
Best Boy Grip: Paul Naghten
3rd Grip: Jordan Johnson
Grips: Lee Smith, Oleks Chuiko, Austin Martin, Oscar Weinstein

Hair & Make Up: @samrpickles
HMU Assist: @catyongmeow, @buffyshields
Wardrobe Stylist: @maevemckee
Wardrobe Assist: @ayeletjoelle, Bailley Tosello

Script Supervisor: @sabrinagoaway
Sound Mixer: Sanjay Mehta
Boom Op: @aidanrhody

Location Scout: @brian.joe.location.scout
Location Manager: @jediahcurrie
Location PA: @Jacob Mayhew, @_ngllong

Production Designer: @jkallain
Buyer: @brentgeobey
Assist: @katiehasanartproject
Props: @heyimsorryyy
Set Dressers: Santiago Ramirez Loaiza, Wes Adams, Ryan Meddaoui, Rafaele Mirigliani, Diana VanderMeulen, Ada Smith, Camilo Jimenez, Tara Bennett, Lia Liederman, Satchel Dille-Boyd, Syd Greenberg, Ariel Hughes, Andrew Bteich, Josie Eccleston

Photographer: @lindsayinmotion

PA’s: Adam Willett, Michael Ververidas, Henry Tran, Dylan Best, Keara Daugharty, Ljubo Vukovic
. @tastepostproduction
Co-Founder, Producer: @youngclairez
. @schoolediting
Producer: @devrhcp
Editor: @taymcwade
Assist: @sandeshbharthur
. Funnelhead Sound
Owner & Creative Director, Composer: @s.quinnhoodless
Producer: @drewthomasmusic
. @animal.chain
Colourist: @anaescorse
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Online Artist: Josh Kaplan taken in Toronto, Ontario by @nowcommunications

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24 days ago

”Don’t let them tell you it can’t be done.”
Remembering Jack; today marks 15 years since his passing. His work was always about making working people’s lives better—a project we’re proud to share.

Here is a clip from the archives. Thank you Jack. On continue. by @nowcommunications

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2 months ago

Wildfire season is here.🔥

@firesmartcanada has been raising awareness of the simple steps that homeowners can take to keep their homes and communities safe this wildfire season.

Building on last year's catchy tagline, Don't Feed The Wildfires sparked ideas for fresh merch! Stickers, coasters, keychains, yard bags, and more. Swipe right to see them! by @nowcommunications

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3 months ago

What is football? It’s “where strangers become brothers and sisters for 90 minutes.”

As creatives, big events like these allow us to watch a lot of ads from around the world. We’ve put together some of our favourite ads from this summer, and some lessons we can learn from these big-budget advertising campaigns.

Find our favourite World Cup ads and five lessons in our blog! Link in bio. by @nowcommunications

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3 months ago

This BC Teachers’ out-of-home campaign won silver at the Pollie Awards for Best Outdoor Advertising campaign. 🎉

Out-of-home ads are unskippable. You’ll reach commuters several times during their day, taking transit, driving to work, or walking in busy areas. You can reach millions of people with your message in a single day! That’s pretty cool if you ask us. 🙂‍↕️ taken in British Columbia by @nowcommunications

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3 months ago

People keep asking the same question: what to do about organic social media? Adrienne's workshop is for delegates who are past the basics and want to think more clearly about strategy. No universal answers here. Just sharper questions, a practical framework and tools to make the right call for your organization.

Register for the 2026 CALM Conference today: https://uniontraining.ca/calm-conference/registration/ by @nowcommunications

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5 months ago

We are thrilled to share that our clients' campaigns were recognized at this year's Reed Awards!

🐄 @farmersfermiers. No Bull. Just Solutions. won Best Collateral Item or Sign.

💡 @theaasua . Support the Spark campaign won Best Canadian Use of Outdoor Advertising.

Every year, the Reed Awards recognize the best of the best in political campaigning across the world. Congrats to the winners, and everyone involved in making these campaigns happen! by @nowcommunications

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6 months ago

Honest. Smart. Passionate. Endlessly caring. And funny.

This is how so many of Heather’s colleagues, partners, friends, and clients described her. If you’ve met her, you know all of it is true! She’s a great leader who constantly inspires us, pushes us, and who always wants the best for everyone.

We want to wish @heatherfraser613 a happy ten years at NOW! Here’s to many more to come. by @nowcommunications

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8 months ago