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Occa

@occa.essentials

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Simple. Efficient. Fair.
Built for real salon work.
Professional essentials for hairstylist.
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Why do professional products cost so much? You’re not only paying for the formula. You’re paying for distributors. Sales teams. Big marketing campaigns. Fancy events. Free gifts. Corporate overheads. And the margins added at every stage. There’s nothing wrong with that model — we just chose a different one. OCCA works directly with our manufacturing chemists, keeps the structure lean, and sells directly to hair professionals. Less money spent on everything around the product. More focus on what’s actually inside it. Good formulas. Fair pricing. No unnecessary layers. OCCA — The Colourist’s Toolkit. taken in Auckland, New Zealand by @occa.essentials
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a month ago
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There’s something different about seeing your own brand being printed. Months of testing, changing, questioning and starting again. Now it’s slowly becoming real. OCCA. Built for hairdressers, by a hairdresser. taken in Auckland, New Zealand by @occa.essentials
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23 days ago
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The details matter. Texture. Consistency. Mixing. Application. Finish. Professional products have to perform in the real world — not just look good on a shelf. taken in Auckland, New Zealand by @occa.essentials
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25 days ago
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The details matter. Texture. Consistency. Mixing. Application. Finish. Professional products have to perform in the real world — not just look good on a shelf. #OCCA #ColourEssentials #ProfessionalCare taken in Auckland, New Zealand by @occa.essentials
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a month ago
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A treatment shouldn’t only make the hair feel good for one day. We’re looking for better condition, cleaner movement and colour that continues to look considered after the appointment. Real care. Real results. #OCCA #colourthatlasts #HealthyHair taken in Auckland, New Zealand by @occa.essentials
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a month ago
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OCCA wasn’t created to be another lifestyle hair brand. It was built around the way colourists actually work — service by service, client by client, every day behind the chair. Made for the people doing the work. #OCCA #DesignedForColourists #ProfessionalHair taken in Auckland, New Zealand by @occa.essentials
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a month ago
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The recovery step. No.2 Amino Acid Repair Mask is designed for hair that has been through colour, lightening and chemical services — helping bring back softness, strength and manageability. #OCCA #professionalcare #No2RepairMask taken in Auckland, New Zealand by @occa.essentials
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a month ago
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When did the product on your shelf become a measure of how good a hairdresser you are? Same bottle. Different salon. Different price. Buy more, pay less. Stay independent, pay more. Some brands sell “exclusivity” to salons — then end up in mass retail anyway. Meanwhile, every extra layer adds cost: distributor, freight, tax, markup. And who pays for it? The hairdresser. I think we’ve accepted this system for too long. Good products shouldn’t be harder to access because you’re a solo stylist or a smaller salon. Transparent pricing. Fair access. Same respect. Your skill should define you — not the logo on your shelf. If you’ve ever paid more for the exact same bottle, share this. Put the value back behind the chair. by @occa.essentials
5
a month ago
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A simple system. Two professional essentials. No.1 Bond Builder supports the colour process. No.2 Amino Acid Repair Mask follows with intensive care. Straightforward products, made for professional work. #OCCA #BondBuildingSystem #professionalhaircare taken in Auckland, New Zealand by @occa.essentials
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a month ago
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No.1 is built for the colour process. Extra support when the hair is being pushed further — without adding unnecessary complexity to the service. #OCCA #No1BondBuilder #ColourCare taken in Auckland, New Zealand by @occa.essentials
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a month ago
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Great colour shouldn’t end when the client leaves the chair. OCCA is designed to support the hair through the process — so the result can go further. #OCCA #ColourEssentials #ForHairThatGoesFurther taken in Auckland, New Zealand by @occa.essentials
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a month ago
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No.2 in process ⏳ taken in ANCO Studio by @occa.essentials
2
a month ago
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