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Clean curl care for hermanas 💚#OcoaBeauty
Made by Latina sisters @coryvarona & @nicolvarona
🛒 @ultabeauty @amazon
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Cory y Nicol, dos hermanas dominicanas, crearon una fórmula casera en su cocina que, junto con su espíritu emprendedor, les cambió la vida. Su producto para el cabello surgió de una experiencia personal y se convirtió en un éxito que honra sus raíces.

Ocoa significa “un lugar entre montañas” y es el lugar de origen de su mamá. En entrevista contaron los retos que tuvieron que enfrentar para triunfar en la industria, sin duda, un ingrediente especial fue su perseverancia que las llevó de su cocina a las tiendas. 

#primerimpacto #historiasdeimpacto #cabello #emprendimiento by @ocoabeauty
1k
18 days ago
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Growing up in the Dominican Republic, “pelo malo” was a phrase we heard used for curls like ours. So many of our hermanas grew up hearing it too, learning to see their hair as something to tame or fix before they ever had the chance to define it for themselves.

This Hispanic Heritage Month, we’re changing the words we pass down. We’re leaving “malo” behind and giving every hermana the space to finish the sentence on her own terms.

Pelo _____. The word is yours. 💚

#OcoaBeauty #HispanicHeritageMonth #dominicanowned by @ocoabeauty
57
a month ago
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We showed up with all the energy, joy, love, and happiness 🇩🇴🔥💃

THANK YOU familia for the incredible energy and support today at our one-year anniversary @ultabeauty We couldn’t have asked for a more special community🫶🏽

#OcoaBeauty
#UltaBeauty by @ocoabeauty
641
2 months ago
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Exactly one month ago, we kicked off Hispanic Heritage Month at Ulta Beauty’s Hispanic Heritage Dinner in NYC, and we’re still feeling it. 💚

A room full of Latina founders, creators, and brands we admire, all celebrating our culture, our stories, and how far we’ve come. For two Dominican sisters who started OCOA in our kitchen, getting to be in that room, and on Ulta’s shelves, still feels like a dream. 🇩🇴✨

As HHM comes to a close tomorrow, we’re taking a moment to say gracias to @ultabeauty and to every brand and hermana who made that night so special. Here’s to carrying this orgullo with us all year long. 💚

#OcoaBeauty #UltaBeauty #HispanicHeritageMonth #DominicanOwned #LatinaOwned by @ocoabeauty
20
10 hours ago
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Who said curl cream is only for certain curl types? 👀🌀

Whether your hair is wavy, curly, or somewhere in between, your curls deserve a little hydration and definition, too!

Our Hydrating Curl Cream helps keep curls moisturized, defined, and frizz under control without sacrificing that soft, touchable feel. 💚

And Sarah’s results? We’ll let those speak for themselves. 😍

#OcoaBeauty #CurlyHairCare #WavyHair #CurlCream taken in Miami, Florida by @ocoabeauty
9
2 days ago
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More OCOA on Ulta Beauty shelves? Sí, por favor. 🛍️💚

We’re growing, and we want our hermanas to help us figure out where to go next. Tell us your city and state in the comments so we know where you’re waiting to find OCOA at your local Ulta Beauty.

#OcoaBeauty #UltaBeauty #DominicanOwned by @ocoabeauty
221
2 days ago
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Amanda’s pelo es único. 💚

Growing up, she heard plenty of comments and critiques about her curls, especially when she left the house with them out. But as she’s gotten older, she’s learned to embrace them for exactly what they are: one of a kind, just like her personality.

Her hair was never meant to fit in a box or match someone else’s idea of what beautiful hair looks like. It was never something to fix, only something to embrace. And now she loves that it makes her stand out. 🌺

That’s what Pelo _____ is about: leaving behind the labels others gave us and choosing the words that feel true now.

Her pelo es único. What’s yours? 💚

#OcoaBeauty #PeloUnico #HispanicHeritageMonth #CurlyHair by @ocoabeauty
4
3 days ago
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A flight, a beach day, a little sparkle, and a curl routine that made the list too. 👀

Her hobbies may change by the day, but the OCOA lineup stays in rotation. Which one are you making time for this weekend? 💚

#OcoaBeauty #CurlyHairRoutine by @ocoabeauty
2
3 days ago
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@nicolvarona, co-fundadora de @ocoabeauty nos cuenta todo sobre la marca de ella y su hermana, y su sueño de cambiar la percepción del pelo rizado en el extranjero.

Míralo en el episodio completo de #KLKestáPasando en la biografía 🔗. by @ocoabeauty
12
3 days ago
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A few notes to keep close this World Mental Health Day: you’re allowed to take up space, rest belongs in the routine, and the way you speak to yourself matters. 🤎

Take today at the pace you need. And if you need one more reminder, your curls are yours. They were never “too much.”

#OcoaBeauty #WorldMentalHealthDay by @ocoabeauty
11
4 days ago
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Ocoa beauty has such earthly, artistic qualities in their products. Thank you for that and for caring about us 🐚 for the Diaspora,the Caribbean, & Bohio 🩵 by @ocoabeauty
29
5 days ago
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Pool day has a before and an after, and Yossy has both covered. 💚

Before heading in, she works OCOA Hydrating Curl Cream through her curls and pulls them back. After the water, she reaches for OCOA Curl Care Shampoo and OCOA Curl Care Conditioner to cleanse and condition.

Save this routine for your next swim, hermanas! 👀

#OcoaBeauty #PoolDayCurls #CurlyHairRoutine by @ocoabeauty
7
5 days ago
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