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As AI gets smarter, the real differentiator may just be the people behind it.

That was one of the most interesting takeaways from a conversation between Kyle Roof and Alex Drew at SEO Estonia.

As AI becomes more capable, the businesses that stand out will be the ones with a brand worth amplifying.

We've already seen people like Ray Dalio create AI versions of themselves to make decades of knowledge more accessible, while James Dooley has been exploring similar ideas in the SEO space.

The technology will keep evolving.

But trust, reputation, and expertise? Those are assets AI can scale but not replace.

💬 Are you leveraging AI to the best of your business' advantage? 

Learn more from the Blue Ocean Growth
Link in stories and LinkTree by @odysglobal
4
3 months ago
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Everyone talks about ranking #1.

Very few people ask if they're trying to rank in the right place.

The biggest opportunities aren't always where the competition is loudest. Sometimes they're in markets, niches, and assets that everyone else has overlooked.

That's the thinking behind Blue Ocean.
Here's @vaniranks breaks it down in less than a minute. 🌊 by @odysglobal
6
3 months ago
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Marketing! Assemble!!

We're in a competition with the sales team. If the marketing team gets more clicks, then we get a pizza party. 😋

So pls click the link on my stories to help our marketing team win this. 🥹 by @odysglobal
93
3 months ago
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It’s getting harder to fake SEO.

AI is changing how search engines understand content and that changes the job.

It’s no longer just about finding the right keywords and getting the right links.

Now it’s about creating content that actually answers the question, building authority around a topic, and giving search engines enough context to understand what you’re about.

Yes AI can help with a lot of the heavy lifting. But there’s still one thing it can’t replace:

Good strategic thinking.

The future of SEO isn’t humans vs. AI.
It’s humans using AI to build better strategies.

Search is evolving. Your SEO should too.

Come talk to Odys Global at @chiangmaiseo by @odysglobal
0
a day ago
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This is Odys Connect. 🌊

We've been in a lot of cities and a lot of rooms with a lot of different people, and connection is what keeps bringing everyone back.

Some of the best moments happen between sessions. You run into familiar faces you're always glad to see. An introduction turns into a collaboration. A conversation you didn't plan on stays with you for weeks.

The stage and the agenda matter, but the people are what make a room worth being in.

To everyone who showed up, shared an idea or started a conversation: thank you for being part of this. by @odysglobal
3
2 days ago
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Most founders start with the idea, then go looking for people to build it.

Alex on building around people, not ideas. 

Find someone exceptional and work out what they do better than almost anyone. Then build around that.

The right person will take you places your own brainstorming never would. by @odysglobal
0
3 days ago
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Cirque du Soleil never tried to win the circus game. They made up a new one. 🎪🌊

Traditional circuses were fighting over the same families with cheaper tickets, bigger tents and more animals. Cirque dropped the animals completely and built shows out of theatre, live music, storytelling and acrobatics.

Adults who would never buy a circus ticket started paying premium prices to see them. That was a market nobody else was competing for.

That's the core of Blue Ocean thinking: you don't always have to beat your competitors at what they're doing. 

Sometimes the better move is to offer people something they didn't know they wanted. 🌊
#BlueOcean #BlueOceanStrategy #BusinessStrategy #GrowthStrategy by @odysglobal
0
4 days ago
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Traditional growth consulting gives you a roadmap.

Blue Ocean gets you moving. 🌊

⚓ Less waiting.
⚓ Less theory.
⚓ More action.
⚓ Find the opportunity.
⚓ Test it.
⚓ Measure it.
⚓ Scale what works.

Don’t build more. Make more of what you already have. by @odysglobal
0
5 days ago
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Do you really need an AI SEO agency?

AI search is real.
The hype around it is real too.

But the fundamentals haven’t suddenly disappeared.

👍🏻 Strong technical SEO.
👍🏻 Useful, original content.
👍🏻 Clear information.
👍🏻 A brand people can actually trust.

The smarter question might be:
“Is our existing SEO actually ready for AI search?”

Because if your current strategy is doing the basics well, you may already be building the foundations AI systems need to find, understand, and surface your brand.

❌ Don't panic.
✅ Build the fundamentals. Then build for what’s next. by @odysglobal
0
8 days ago
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Why build from zero when you can buy your way there?

As Maja explains, acquisitions aren’t always about simply adding another business to the portfolio.

They can be a way to get somewhere faster with an existing customer base, revenue, team, technology, or market access already in place. 

Because sometimes the biggest thing you’re buying isn’t the business itself.

It’s time.

And when building from scratch is slower, riskier, or more expensive, buying what already works can be the more rational move.

Weighing an acquisition? Get Maja's guidance on when buying beats building, and how to do it right. by @odysglobal
0
9 days ago
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Don’t hate the player. Hate the game. 🌊

If everyone is fighting for the same customers, competing on the same things, and chasing the same demand…

The problem is the system.

So before you compete harder, ask:

Do you need to play better or play a different game?

Choose your ocean wisely. by @odysglobal
0
10 days ago
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Market intelligence is built through years of operations and analysis. 

 

Even when website geeks talk a lot about traffic, Maja makes an important distinction: traffic is just the surface for growing a digital business.

 

Behind an established affiliate website can be years of data showing how people search, what they click, how they compare, and what ultimately makes them choose.

 

This is how websites still get acquired for millions of $$$ at a time when every new hatchling can build a page and write some content with AI. by @odysglobal
0
11 days ago
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