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šŸ’Œ making ambition chic for muslim women
šŸ’» money, personal branding + tawakkulmaxxing
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I might delete this. but here it is.

I have made five figures from content creation. brand deals, coaching, digital products. built entirely alongside a degree, with no team, no backing, and no playbook.

but I have not made six figures yet. and I am done waiting until I do to talk about it.

so here is the challenge. £100,000 from content creation before I turn 22. documented publicly. no filters.

I am 21. I just graduated. and I know exactly what it takes to build a personal brand that attracts real opportunities because I have been doing it since I was 17.

if you are an ambitious woman who wants to build a personal brand that actually pays, I have opened five spots for a 90 minute 1:1 Content Strategy Intensive with me.

in 90 minutes we will get clear on your positioning, your content direction, and the exact steps to start attracting the opportunities you actually want.

comment ā€œCEOā€ to book your intensive. šŸ¤

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100k challenge, creator CEO, building in public, personal brand strategy, Muslim content creator, ambitious Muslim women, creator economy, post grad life by @officiallymalek
51
4 months ago
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If we haven’t met yet, hi šŸ¤

I’m building a creator-led business in my 20s while finishing my final year of university in London.

Three years ago, I started posting content with zero followers, zero connections and no real roadmap — just curiosity and conviction.

Since then, I’ve:
• Built a 22k+ community
• Worked with brands I genuinely use
• Launched digital products
• Generated 5 figures online
• Mentored women building their own personal brands

But more than anything, I’ve learned this:

Your content is your portfolio.
Your voice is your leverage.
And your personal brand can change your entire trajectory.

Right now, this season of my life looks like:
• Building a personal branding agency for female founders
• Growing my creator mentorship program
• Creating digital products I own
• Turning content into a long-term business

If you’re a female founder, creator, or ambitious woman who wants to build strategically (not randomly), you’re in the right place.

Comment SIGNAL for more details 

Let’s build something real šŸ¤ by @officiallymalek
20
8 months ago
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This Q4 people are abandoning spreadsheets and KPIs for The Great Lock-in, a social media movement pushing for self-improvement. 

Hyphen spoke to four young Muslims about their goals, what they’re doing to stay on task and how to avoid burnout. 

šŸ”—Read @faisafication’s full story at hyphenonline.com (link in bio).

šŸ“·Aisha Hussain, Nafisa Darod (@psyching.out), Baboucar Badjie (@baboucarbadjie__), Malek Bouraine (@officiallymalek)

#thegreatlockin #lockedin #Q4 by @officiallymalek
1
7 days ago
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still not over my first ever panel šŸ„¹šŸ¤

thank you @ssistersinislam for having me + thank you to every single person who came, listened, asked questions, spoke to me afterwards or sent me the sweetest messages 🄹

definitely did it scared. definitely want to do it again.

alhamdulillah always šŸ¤ by @officiallymalek
10
9 days ago
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because I genuinely think too many brilliant women are sitting on skills, ideas + knowledge that could become something so much bigger.

maybe it’s a business.
a service.
a product.
an audience.
an opportunity you haven’t even thought of yet.

but people can’t pay you, hire you or recommend you for something they don’t know you can do.

that’s why I care so much about helping women put themselves + their work out there.

and right now I’m looking for 3 women to work with me 1:1 for 6 weeks šŸ¤

if you have something you’re good at and you’re ready to actually build something from it, comment VISIBLE and I’ll personally DM you.

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#AmbitiousWomen #MuslimWomen #MuslimWomenInBusiness #WomenInBusiness #FemaleEntrepreneur WomenEntrepreneurs PersonalBranding BuildInPublic MuslimCreator WomenWhoBuild by @officiallymalek
6
17 days ago
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I think one of the biggest lies we tell ourselves is: ā€œI could never be her.ā€

You see another woman who’s disciplined, confident, healthy, ambitious, close to Allah, building things she’s proud of, and assume she must just be completely different to you.

But ā€œbecoming herā€ isn’t about becoming another woman.

It’s about becoming the version of you that you already know you’re capable of becoming.

The version who reads instead of automatically reaching for her phone. Who chooses dhikr over constant noise. Who moves her body, applies for the opportunity, creates instead of just consuming, and keeps the promises she makes to herself.

I’m very action-oriented, so I genuinely believe confidence and identity come from evidence.

Give yourself 90 days and ask: what would the version of me I’m obsessed with actually do today?

Then start collecting proof.

One workout. One scary email. One prayer protected. One piece of content posted. One boundary kept. One hour spent learning instead of scrolling.

Eventually, you’re not ā€œtrying to become herā€ anymore. You just are.

And your version of her doesn’t need to look like anyone else’s.

Mine looks like tawakkul, barakah, audacity, courage, creating, travelling, peace, ambition and becoming closer to Allah while building a life I’m genuinely excited about. šŸ¤

If you’re new here, I’m Malek. I help ambitious women get clear on what they want to be known for, build a personal brand around it, show up confidently and turn their ideas into something they can grow and monetise.

I’ve opened a few spaces for my 1:1 coaching. Comment VISIBLE if you want the details šŸ¤

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#BecomingHer #MuslimWomen #Tawakkul #PersonalGrowth #IntentionalLiving AmbitiousWomen PersonalBrand WomenInBusiness FaithAndAmbition Visibility by @officiallymalek
10
20 days ago
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hiiii if you’re new here I’m Malek.

I’m 21, I’ve just graduated university with a First and I’m currently documenting my attempt to build a Ā£100K creator business before I turn 22.

do I know exactly how I’m going to get there? absolutely not 😭

but that’s kind of what this whole chapter is about.

making the du’a. taking the means. building the business. walking into rooms before I feel ready. becoming more visible. collecting evidence of what I’m capable of. and figuring the rest out as I go.

around here we talk about faith-led ambition, business, personal branding, internet leverage + becoming the woman capable of the things you keep praying for. šŸ¤

and somewhere along the way, I’ve become pretty obsessed with helping other brilliant women stop being the internet’s best-kept secret too.

I work 1:1 with women founders, coaches + experts to turn what they know into a personal brand that makes them known, trusted and easier to hire.

so if you’re building something incredible but your online presence still doesn’t reflect how good you actually are…

comment VISIBLE and I’ll personally DM you about working together 🤭

otherwise, welcome to the experiment. we’re figuring it out as we go šŸ«”šŸ¤

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#AmbitiousWomen #MuslimWomen #MuslimCreator #MuslimEntrepreneur #FaithAndBusiness WomenInBusiness FemaleFounders PersonalBranding PersonalBrand BuildingInPublic CreatorEconomy CreatorCEO WomenEntrepreneurs OnlineBusiness PostGradLife TwentySomething BecomingHer PersonalDevelopment LondonCreator Tawakkul by @officiallymalek
8
21 days ago
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10,000 followers isn’t the goal. 10 clients is.

If you’re a female founder, coach or consultant with real expertise, you probably don’t need more content. You need people to know exactly what you’re known for, so the right ones start asking to work with you.

That’s what I do in 1:1. We get clear on your positioning and messaging, build content around your expertise, and create a path from visibility to authority to enquiries. Not an influencer brand. A personal brand that supports your business.

I’m taking 5 spots from 21st September. 

Comment VISIBLE and I’ll message you the details šŸ¤

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#personalbrandstrategist #womeninbusiness #personalbranding by @officiallymalek
5
25 days ago
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hiiii, I’m Malek šŸ’— I’m 21, just graduated university with a First and I’m currently documenting my attempt to build a Ā£100K creator business before 22.

around here we talk about ridiculous ambition, building businesses, becoming more visible, taking the internet seriously, making scary things normal + figuring out just how much we’re actually capable of.

all while trying to build a life that keeps Allah at the centre of it šŸ¤

if you’re an ambitious woman figuring it out too, welcome to my little corner of the internet 🫔

want more proximity?

šŸ’Œ read my deeper thoughts → Substack in bio
šŸŽ„ follow the Ā£100K experiment → right here
šŸ«‚ want me in your corner → I’m currently working with 3 women 1:1 on building personal brands that make their expertise impossible to overlook

comment VISIBLE if you want the details 🤭

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#AmbitiousWomen #MuslimWomen #MuslimWomenInBusiness #WomenInBusiness #FemaleFounders PersonalBranding PersonalDevelopment EntrepreneurLife CreatorEconomy BuildingInPublic TwentySomething PostGradLife WomenEntrepreneurs CreatorCEO LondonCreator MuslimCreator FaithAndBusiness BecomingHer BuildInPublic OnlineBusiness by @officiallymalek
16
a month ago
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being good at what you do isn’t enough if nobody knows you’re good at it.

the right clients can’t hire you if they can’t find you.
the right rooms can’t invite you if they don’t know you exist.

and people can’t recommend you if they don’t know what your name stands for.

your expertise deserves to be more than the internet’s best-kept secret.

I’m taking on 3 women who are ready to build a personal brand that makes them known, trusted + in-demand for what they do.

comment ā€œVISIBLEā€ and I’ll personally DM you 

Follow for more @officiallymalek
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#PersonalBranding #WomenInBusiness #FemaleFounders #WomenEntrepreneurs PersonalBrand ThoughtLeadership OnlineBusiness WomenWhoLead BusinessCoach FounderBrand by @officiallymalek
16
a month ago
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one minute I’m at Modest Fashion Week London, the next I’m back working with clients 😭

and honestly, this is one of my favourite things about building a personal brand.

it’s not just about followers or posting content.

your personal brand can become the thing that gets you into rooms, brings opportunities to you, introduces you to people you never would’ve met + helps you build a career/business/life that actually feels like YOU.

that’s what I’ve been building for myself, and it’s exactly what I help other women do too šŸ¤

hiiii if you’re new here, I’m Malek šŸ‘‹šŸ½ I’m a personal brand strategist building a Ā£100k creator business before 22, and I help ambitious women turn what they know into a personal brand that builds authority, attracts opportunities + supports the business and life they actually want.

if you know you’re capable of more but your personal brand isn’t reflecting it yet, comment ā€œBRANDā€ and I’ll DM you about working together 1:1 🤭 by @officiallymalek
8
a month ago
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Most people don’t fail because they weren’t talented enough.

They fail because nobody was checking on them.

You set the goal. You post about it once. Then life happens, a slow week turns into a slow month, and there’s no one asking where you disappeared to. So you quietly let it go. Not because you couldn’t do it. Because you were doing it completely alone.

I know that feeling because I’ve lived it. Building a business in public means there’s no manager, no team, no one clocking whether you showed up today. It’s just you, deciding over and over again whether you’re still in it.

That’s exactly why I built the way I work with Creator CEOs around accountability first. Not more content tips. Not another framework you save and never open. A structure that means you can’t quietly disappear, because someone’s actually watching for you to.

I’m documenting my own Ā£100K before 22 challenge the same way, publicly, accountable to anyone watching.

If you’re building something and you know the idea isn’t the problem, the follow through is, comment ā€œCEOā€ and I’ll send you the exact framework I use to hold myself accountable, from content creator to Creator CEO.

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#creatoreconomy #contentcreator #personalbranding #buildinginpublic #socialmediastrategy by @officiallymalek
3
a month ago
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