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Social Samosa

@officialsocialsamosa

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Online Publication reporting Advertising, Marketing & Digital Campaigns & News | Promote your Festive Campaigns 📞7710830559 |[email protected]
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Introducing The Pulse Magazine’s Superwomen Edition, a deep dive into the evolving definition of what it means to be a Superwoman today.What once felt aspirational and almost cinematic has transformed into something far more personal, rooted in resilience, reinvention, ambition, and the courage to define success on your own terms.On our cover is Ruchira Jaitly, Chief Marketing Officer at Diageo India, whose journey from aspiring genetic engineer to one of the industry’s leading marketing voices reflects the power of curiosity, instinct, and embracing unexpected pivots.Inside, we explore stories of women across advertising, marketing, media, entrepreneurship, and the creator ecosystem who are shaping culture, leading change, and unlocking their own superpowers in visible and invisible ways. Because while industries continue to evolve, true power still lies in the ability to trust yourself, rise on your own terms, and keep moving forward.Comment “Superwomen Edition” and we’ll DM you the link.#ThePulseMagazine by @officialsocialsamosa
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a month ago
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Introducing The Pulse Magazine’s Sports Marketing Edition, a deep dive into how India’s sports economy is being rewritten in real time.What once revolved around logo placements and prime-time visibility has evolved into something far more cultural, participative and long-term. From expanding leagues and regional fandoms to endurance sports, creator storytelling and hyperlocal communities, the playing field has widened and so has brand ambition.On the Cover is Tushar Malhotra, Director - Sales & Marketing at Bisleri International, a brand leader who has helped build one of India’s most enduring sports portfolios. In a conversation rooted in scale, consistency and cultural relevance, he reflects on why sport is not just an advertising vehicle, but an emotional ecosystem, one that rewards brands that show up beyond the finals.As marketers rethink sponsorship, participation, and performance, this edition explores what it truly takes to stay in the game for the long haul.Follow the link in bio to read The Pulse Sports Marketing Edition.#ThePulseMagazine by @officialsocialsamosa
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4 months ago
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Introducing The Pulse Magazine’s Year Ender Edition, our reflection on a year that challenged the Indian advertising and marketing industry at every turn. A year of recalibration, hard questions, shrinking budgets, shifting priorities, and an urgent push for accountability. A year that tested resilience, honesty, and adaptability across agencies, brands, and creators alike. As the playbook expands, this edition looks at where we go next: toward a more integrated, accountable, and imaginative ecosystem, one that values experimentation, diverse voices, and the courage to slow down to get it right.On our cover is @amin.lakhani President – Client Solutions, @wppmedia South Asia, a front-row witness to 2025’s defining shifts. From evolving client sentiment and AI-enabled planning to the quiet strength of traditional media and the cultural moments that shaped consumer behaviour, Amin offers clarity in a year defined by uncertainty.Follow the link in bio to read The Pulse Year-End Edition 2025.Here’s to 2026 - a year we hope won’t just test us, but transform us.#ThePulseMagazine by @officialsocialsamosa
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6 months ago
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Meta and Reliance team up on India’s first AI-enabled data centre, Canva goes offline, Bhaichung Bhutia joins ZEE5’s FIFA World Cup 2026 panel, and more.Swipe through today’s biggest Advertising, Media & Digital updates.#TheDailyDownload by @officialsocialsamosa
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6 hours ago
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A screenshot claiming to be a Zomato notification went viral amid the outrage over the misogynistic and disgusting segment from Pranit More's showZomato has since clarified that the notification is fake and was not sent by the company.Swipe for the full statement. by @officialsocialsamosa
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7 hours ago
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From All India Radio in 1975 to Netflix in 2026.Nearly five decades after “Hema, Rekha, Jaya aur Sushma” became part of India’s collective memory, the iconic Nirma jingle has found a new cultural callback in Maa Behen.The film’s lead characters, Rekha, Jaya and Sushma are a deliberate nod to one of Indian advertising’s most memorable campaigns.Created by Gujarat-based Purnima Advertising Agency, the jingle was composed by Vedpal Varma with lyrics by Vinod Sharma. What began as a detergent commercial soon became one of the most recognisable pieces of advertising in the country.Its latest appearance is a reminder that while most ads are remembered for a season, a few become part of culture itself.#Nirma #MaaBehen by @officialsocialsamosa
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2 days ago
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The chronological grid is officially a thing of the past.Swipe to learn more by @officialsocialsamosa
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a day ago
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Zyro India's new sugar free beverages range, Flipkart, Myntra and Meta double down on creator commerce and more!#TheDailyDownload by @officialsocialsamosa
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a day ago
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To earn a place at the dining table in Southeast Asia, Coca-Cola looked beyond traditional advertising and reimagined one of its most iconic brand assets.Created with Ogilvy, "CokeSticks" transformed the brand's signature contour bottle into a functional pair of stainless-steel chopsticks, designed to fit naturally into everyday meal occasions. Rather than interrupting dining culture, the campaign sought to become a part of it, turning a globally recognised design into a practical object rooted in local habits.The result is a reminder that powerful brand integration doesn't always require a new message. Sometimes, it starts by redesigning an icon for the moments that matter most.Brand: Coca-ColaAgency: Ogilvy by @officialsocialsamosa
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14 hours ago
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In 2024, Close Up launched a striking Pride Month campaign in Manila titled “Close the Gap,” turning two billboards into a symbol of LGBTQIA+ acceptance. Placed apart along the C5-Kalayaan interchange, the billboards used clever perspective to unite two men in an almost-kiss, visually closing the space between them. Created with agency Gigil, the campaign encouraged Filipinos to embrace love in all its forms and rethink societal gaps in acceptance. The #FreeToLove message resonated widely, earning praise for its bold stance and creative storytelling around inclusivity.Agency: gigilgroupBrand: closeupph#CampaignThrowback #SSPrideMonthWatch by @officialsocialsamosa
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5 days ago
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AD: Mother Dairy unveils its Naturally Degradable Pouch in Soil, powered by LifeCycle technology. The packaging innovation reflects the brand’s commitment to building solutions for a better and more responsible future. by @officialsocialsamosa
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5 days ago
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When EIZO wanted to showcase the precision of its diagnostic monitors to radiologists, it skipped conventional product advertising and turned to an unexpected medium: a pin-up calendar.Created entirely through computer animation, the campaign featured skeletal silhouettes styled in high heels, transforming a technical product demonstration into a striking visual statement. No models were actually X-rayed, yet the execution delivered exactly what it set out to do: put image clarity and detail at the centre of the conversation.The calendar quickly became a success, with the initial print run of 200 copies selling out rapidly. Demand was so strong that the following year's edition expanded more than tenfold and was released in multiple languages. The campaign also went on to earn several international creative accolades, proving that even highly specialised B2B products can become memorable through bold and unconventional storytelling.Brand: EIZOAgency: Butter, Düsseldorf by @officialsocialsamosa
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7 days ago
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