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Olalekan Asani

@ola_asani

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I help founders build names and identities they won’t outgrow.
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A lot of founders think building from their personal name means using it directly. Not always. In Episode 1 of Name to Brand — Women’s Edition, Season 2, I broke down Chisom for a clarity and growth platform for women. That changed the naming direction completely. Instead of forcing Chisom into the brand, I asked a better question: What world behind her identity should the brand preserve? That led us from: Chisom to Ezeilo (her maiden surname) to Zeilo Zeilo became the stronger platform name because it carries the deeper world behind Ezeilo: leadership community guidance the public square women finding clarity together Would you have used Chisom directly… or built the brand from the world behind her name? Comment your instinct before you swipe through everything. And if you want your name featured later in the series, drop it below, alongside your industry. by @ola_asani
821
5 months ago
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A lot of people think building a personal brand means placing their name on everything. Not always. In Episode 3 of Name to Brand; Women’s Edition, Season 2, I broke down Dr. Ijeoma Omenugha for a brand focused on ambitious womanhood. The challenge was bringing: Dr. Ijeoma Omenugha, The Lady Doctor, Ambitious Mums Tribe into one clear system. So I asked: What is the name actually pointing to? Ijeoma means: Good Journey. That gave us more than a personal name. It gave us the philosophy behind the entire brand. Dr. Ijeoma Omenugha became the master brand. The Good Journey became the central idea. The Lady Doctor was repositioned. Ambitious Mums Tribe became Ambitious Mums Club. Would you have continued with The Lady Doctor… or built the wider brand around Dr. Ijeoma Omenugha? Comment your instinct before you swipe. And if you want your name featured later in the series, drop it below alongside what you are building. by @ola_asani
76
4 months ago
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A lot of founders think building from their personal name means using it directly. Not always. In Episode 2 of Name to Brand; Women’s Edition, Season 2, I broke down Yemisi for a home fragrance brand. That changed the naming direction completely. Instead of forcing Yemisi to carry the whole brand, I asked a better question: What is the name actually pointing to? That led us from: Yemisi to WÍWÀ (Presence) WÍWÀ became the stronger masterbrand name because it carries the deeper world behind her identity: presence softness atmosphere memory the art of being felt Yemisi was not rejected. It was positioned. Would you have used Yemisi directly… or built the brand from the world behind her name? Comment your instinct before you swipe through everything. And if you want your name featured later in the series, drop it below, alongside what you are building. by @ola_asani
493
5 months ago
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What would you call a men’s care brand if the name had to come from "Kwame Ofori-Atta"? Hold that thought. Then swipe to see where I took it. NAMED — Men’s Edition starts here. Want yours featured next? Drop your name and industry below. by @ola_asani
162
a month ago
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Can your name work as a brand? For the next edition of Name to Brand, I’m selecting 7 men from different cultures and examining each name the way I would in a real naming consultation. Some names should remain exactly as they are. Some need a descriptor. Some need to be refined. Want your name considered? Comment with: — Your name — What you’re building Know a man whose name could become a powerful brand? Tag him below. Selections are now open. Name to Brand: Men’s Edition begins June 29. by @ola_asani
90
4 months ago
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When I started the "Name to Brand" series, the goal was to break down the mechanics of naming in brand building. Today, I took those exact frameworks from the screen to the stage. ​Teaching the anatomy of naming at @harvesters.anthony @hsap.anthony @hsap.ng , using my own case studies as the proof of concept. ​Thank you to everyone who tuned in. We go again tomorrow! by @ola_asani
219
5 months ago
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This day still feels unreal to me! From Instagram carousels to an actual live stage? ​I spent years breaking down my life's work into slide decks on instagram, but actually teaching it live on stage to this incredible audience was a whole new level. ​Thank you to everyone who made this possible! ​Grateful to @hsap.anthony @hsap.ng for the platform, and shoutout to my brother and friend John Maduforo for being the channel through which I got to connect with the amazing organizers of this wonderful platform. by @ola_asani
48
4 months ago
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Name to Brand returns next week! 😊 Been busy. Platform: @hsap.ng @hsap.anthony by @ola_asani
48
4 months ago
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I lost my father not long after I was born. In fact, one of my names is Babatunde, meaning “Father has returned.” His absence became one of the first ways life taught me the value of presence. I learned much of what strength, resilience, responsibility, and sacrifice looked like from my mother, who raised my siblings and me as a widow through some very difficult years. Through her, I saw the courage to keep going when life gives you very little to work with. But some lessons about becoming a man were never spoken to me. I had to discover them through observation, experience, and reflection. One of them is this: Never apply a rule without understanding the conditions that made it work. Becoming a man is not simply about inheriting rules or copying what other men have done. It is also about understanding what those rules were created to protect, produce, or prevent. Happy Father’s Day. by @ola_asani
42
4 months ago
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MEET YOUR BUSINESS PLAYGROUNDER 🔥 Olalekan Asani @ola_asani - Brand Naming Consultant & Brand Identity Designer Olalekan helps founders and growing businesses turn unclear ideas into clear, ownable, and memorable brand identities. From naming to storytelling to visual identity, he ensures businesses are not just existing, but properly seen, understood, and trusted. As a Business Playgrounder at Connexa 2026, Olalekan steps into the Opportunity Playground to help entrepreneurs understand one thing clearly, if people cannot quickly understand your business, they will not remember it, trust it, or choose it. “I know what it means to have the skill, the idea, and the ambition, but still need clarity, language, and positioning before people take you seriously.” ~ Olalekan Asani 👉 Visit his profile - connexalagos.com 👉 Click Ask Olalekan 👉 Submit your questions before the event 🗓 28 November 2026 🕒 10:00 AM 📍 University of Lagos Indoor Sports Hall 🎟 connexalagos.com #connexa #opportunityplayground #branding taken in Lagos, Nigeria by @ola_asani
31
4 months ago
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I shot this video for two reasons. First, to prove to myself that I’m no longer hiding from the camera. Second, to explain why I started the Name to Brand series. Most people don’t know how much power a name carries until the wrong name starts limiting the brand. That is the core reason behind this series. This is not just content for me. It is part of the work I’m learning to stand in more boldly. So yes, this video is about naming. But it is also about showing up. Name to Brand, Season 2, Episode 1 drops May 5. by @ola_asani
45
5 months ago
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Can your personal name actually become a brand? Season 2 of Name to Brand begins now. For Women’s Edition, I’ll be breaking down more real names like a naming consultation: what the name already carries. what kind of brand it could fit. whether it should stay as it is, take a descriptor, or be refined. This season, eight names are on the table: Chisom. Yemisi. Sharon. Kate. Bukunmi. Fatima. Yolanda. Gift. More names will enter mid-season. Episode 1 drops May 5. First name: Chisom. Do you think Chisom works as a brand? Comment below. And drop a name if you want me to test yours next. by @ola_asani
47
5 months ago
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