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OMD UK

@omd_uk

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At OMD, we create what’s next with media solutions that transform your business creatively, culturally, and commercially.

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🎤 Casa BACARDÍ became one of the most talked-about destinations at All Points East, thanks to a little thing we called BACARDÍ-oke.

Day festivals can have their lulls, so BACARDÍ set itself the mission of keeping the vibe going from start to finish.

We wanted to create something that would resonate with festival-goers, spark conversation, and live on well beyond the festival gates.

Working closely with BACARDÍ and Ogilvy, we developed BACARDÍ-oke: a karaoke-led experience at Casa BACARDÍ. Fans at the festival were entertaining the crowds themselves...

The activation culminated in a surprise performance from AJ Tracey, drawing crowds from across the festival and helping turn Casa BACARDÍ into one of the weekend's must-visit destinations. 🎶

But the experience didn't start at Victoria Park. To build anticipation and drive talkability, we created a multi-channel campaign spanning:
📍 A Tottenham Court Road Central Line cross-track domination
📍 Large-format OOH, including the Shoreditch Canvas Banner
📍 Fly-posting and impactful placements around Victoria Park
📍 Amplification across Meta, TikTok and YouTube

We also partnered with CRACK Magazine to tap directly into its highly engaged music audience. And for a little extra cultural currency? We were delighted to spot Paul Mescal enjoying a BACARDÍ cocktail at the festival, later featured by Vogue. 👀

A huge thank you to everyone across OMD, BACARDÍ, Ogilvy, Creation and CRACK Magazine who helped bring this campaign to life. 🙌 by @omd_uk

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a month ago

SIDE MISSION ACCEPTED! 🎮🍟

For years, gamers have brought @mcdonaldsuk into their gaming worlds. With McDonald’s Side Missions, we’ve brought gaming’s food into the real world.

The latest chapter sees McDonald’s team up with @xboxuk and six iconic gaming worlds - Halo, Fallout 76, Forza Horizon 6, Overwatch, World of Warcraft and Candy Crush - turning fan-favourite food from the screen into reality.

Moa Nuggets. Blamco Cheese Bites. Dragonbreath Dip. Sakura Fizz. Kiriko Sugar Donuts. Candy Crush McFlurry.

It’s a collision of gaming worlds and the real world, with iconic characters even abandoning their main missions to make the detour to McDonald’s.

Media has been central to making the campaign native to gaming culture, from an immersive launch event packed with lore and Easter eggs, to creators and cosplayers showcasing the menu, and TikTok inviting fans to create their own Side Missions.

Through collaborative publishing across Xbox and game IP channels, we’re showing up where gaming communities already are.

A huge multiplayer effort from the all-agency team, XBOX Media Solutions and our brilliant clients.

Side mission complete! 🎮🍟 by @omd_uk

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a month ago

We're officially on cloud nine after the Thinkbox TV Planning Awards!

We're incredibly proud to be named Network TV Planning Agency of the Year, as well as winning Best Use of Content with our amazing client @lidlgb 🎉

These results are a testament to the talent, ambition, and dedication of our Media Planning and Create teams, who continue to push boundaries and create what’s next for our clients every day.

Huge congratulations to the whole team! 👏 by @omd_uk

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3 months ago

Laura Packshaw, Head of Investment at @omd_uk, is our latest guest on Screen Test, with DCM’s Head of Film, Tom Linay.

Laura reveals that she’s a massive #horror fan, and that she would have loved to have been on set for #WesCraven's A Nightmare on Elm Street. She also talks about turning the iconic BFI IMAX cinema into a burger for @mcdonaldsuk, and wants to go even bigger! 🍔

If you had unlimited ad spend, what would be your dream #cinema buy? 🎬

#DCMScreenTest #Film #Media #IndustryLeaders #CinemaAdvertising #IMAX #BFIIMAX @britishfilminstitute @imaxuk by @omd_uk

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3 months ago

What happens when the online world crashes into real life?

With @nspcc_official and @hoodares we stepped into sci‑fi and fantasy to tell that story in “Shft Ctrl”, showing how online harm doesn’t stay on a screen, but spills into the moments kids should feel safest.

The hero film brings that intrusion to life, and we made sure it couldn’t be missed, sharing it across Cinema, BVOD, YouTube, Social and Print.

Launched alongside the UK government’s online safety consultation, this campaign speaks directly to parents and adults at a critical moment.

Incredibly proud to help shine a light on something so important 💚 by @omd_uk

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5 months ago

Closing out the week on a high 💛

Yesterday some of our incredible OMD’ers tackled the busy streets of London for the Creds Media Marathon in support of Suicide&Co. Even though the weather was not on their side, all of our runners crossed the finish line and raised money for a truly incredible cause, and we couldn’t be prouder!

Huge shoutout to Amelia Carter, Emily Barnard, Pia De Giorgis, Jaipreet Birdi, Emma Gilmore and Iwan Bowen Rees – you smashed it! by @omd_uk

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5 months ago

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5 months ago

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6 months ago

New month, fresh movie magic 🍿✨

Big thanks to our incredible partners Pearl & Dean for making it happen! by @omd_uk

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6 months ago

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7 months ago

Young people’s online lives are being debated more than ever, so it’s crucial we amplify their voices.

Along with our partners at @nspcc_official and Childline, we’ve created Where We Stand, a new YouTube series made with young people, for young people.

In each episode, a group of teens vote Yes or No to big questions about life online - from AI to online safety - while influencers try to guess the results.

Huge shoutout to our OMD UK team and our production partners at @cowshed.collective for bringing this to life.💚

Episode 1 is live on the Childline YouTube channel, with new episodes dropping weekly. by @omd_uk

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7 months ago

Last week we launched 'Create Presents', a new series of talks to platform new partners and great ideas, hosted by our OMD Create team.

For our first talk, Hayel Wartemberg (Managing Partner and Co-Founder of Word on the Curb) took us through their new report 'The Algorithm Made Me do it', which distills key insights from their 2000 strong Gen Z panel. The report provides the inside scoop on how culture, fandom and influence really work and how to make content that Gen Z can’t scroll past.

Huge thanks to our brilliant OMD'ers for hosting and organising Wunmi Adesina, Ben Thomas, Dan North-Walker. by @omd_uk

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7 months ago