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ONO Agency + Magazine • 𝔇𝔦𝔰𝔯𝔲𝔭𝔱 𝔞𝔫𝔡 𝔇𝔢𝔣𝔦𝔫𝔢.(@ono.agency)'s profile avatar Download

ONO Agency + Magazine • 𝔇𝔦𝔰𝔯𝔲𝔭𝔱 𝔞𝔫𝔡 𝔇𝔢𝔣𝔦𝔫𝔢.

@ono.agency

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Crafting a New Kind of Influence.
Where we point our finger, that’s where culture is.
PRE-ORDER ONO MAGAZINE VOL. II 🔗
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ZOOTIZM 💣 • Stockholm, Sweden. • 📸 @evan.h.duvall taken in Stockholm, Sweden by @ono.agency
0
14 hours ago
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Q&A with @maddwoo & @ethmageeth | @maddwoostudios ONO: “Why Black?” WOO: “Black is a statement in itself. It screams confidence. When someone feels confident in their body and themselves, that energy shows. It brings out their individuality naturally. I was recently in Berlin, and some dancers from the Rosas company were wearing MADDWOO jeans and merch. They told me it made them feel more confident, like stepping into a new version of themselves. It gave them a kind of swagger. A different persona.” ONO: “I know that show took everything y’all had to pull off. What was your approach in those final hours?” WATTS: “It’s about anticipating chaos. If the organizers panic, everyone feels it, makeup artists, models, everyone picks up that energy. So staying calm is a huge responsibility.” • Read the full interview in ONO Magazine Vol. II (Fall 2026) • Where we point our finger, that’s where culture is. • Interview & Photos by @evan.h.duvall taken in Stockholm, Sweden by @ono.agency
7
19 days ago
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@leoni_official x @stockholmfashionweekofficial Beautiful venue, beautiful Scandinavian fashion, beautiful presentation all around. • Where we point our finger, that’s where culture is. • 📸 @evan.h.duvall on 35mm taken in Stockholm, Sweden by @ono.agency
2
20 days ago
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When showstoppers show up, you know it’s almost showtime. THE SHOW. Cue the music @rebeccafiona • @maddwoostudios x @stockholmfashionweekofficial • Where we point our finger, that’s where culture is. • ONO Agency. • 📸 @evan.h.duvall on 35mm taken in Stockholm, Sweden by @ono.agency
8
22 days ago
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@ixa.ixa.ixa • Get to know the name ⚡️ IXA is currently working on a new project set to drop later this summer. She’s pushing the boundaries of what Swedish pop can look and feel like, bringing a more progressive energy to the space, while still staying rooted in her own style. Based just outside London in Brighton, her reach already extends well beyond Sweden, there’s a certain swagger and clarity to what she’s building that’s hard to miss. Keep an eye on IXA. We crossed paths during STHLMFW and connected quickly. Grateful she was down to shoot at @garage.studios.sthlm This was my first in-studio session, all shot on 35mm film. I’m genuinely thankful to both IXA and @fredrikgille for making it the experience it was. • Where we point our finger, that’s where culture is. • 📸 @evan.h.duvall on 35mm 🎞️ taken in Stockholm, Sweden by @ono.agency
5
24 days ago
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This is generational. STHLMFW wasn’t just another fashion week, it felt more like a statement. We’re here. We’ll be here. We know we’re next. Just watch. The audience, the talent, the designers, the teams, they all carried themselves with a quiet confidence. Eyes like daggers, focused on the future, it had a certain edge that encapsulated everyone’s attention. Excited to watch where y’all take this 📈 • Where we point our finger, that’s where culture is. • 📸 @evan.h.duvall on 35mm 🎞️ taken in Stockholm, Sweden by @ono.agency
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25 days ago
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The goal isn’t completion, it’s impact, resonance. When someone walks away, turns a page, scrolls, will your work stick with them? It’s left like paint drying on a pole, who will notice it’s still wet. The act isn’t over. It’s in its next stage. We live in an age where there is so much noise, the mindful ones, pursue a life of intention, not only with their own work, but in others efforts, too. We feed off of the inspiration, the dedication. Design is a responsibility. Curation is a public service. Art is becoming more essential every day. We don’t take these things lightly, we are careful with where we spend our time, we are even more careful with what we praise. We are here to tell you we see you, we support you and we want more. The goal of any true artist is to maintain an environment that feeds their passion. We would forget to eat or drink water, before we let go of this life we’ve stumbled upon through a curious eye, an exposed heart, we have to stay committed, that is our main responsibility, to ourselves, for one another. That’s what I see when I see displays of talent like these, it’s not just fashion, it’s will, you don’t have to tell me how much work it took, I know, we know. Commit yourself fully, to everything you do, protect your energy, and you will be amazed how you start to attract people who want the same thing. We’re out here, still. @sthlm.misc x @stockholmfashionweekofficial Makeup Artist: @by.matildajohansson • Where we point our finger, that’s where culture is. • ONO Agency. • 📸 @evan.h.duvall | 35mm Film taken in Stockholm, Sweden by @ono.agency
8
a month ago
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@adsgn_official x @stockholmfashionweekofficial Olympus OM-1 | 35mm | Kodak T‑Max 400 • Where we point our finger, that’s where culture is. • ONO Agency. taken in Stockholm, Sweden by @ono.agency
11
a month ago
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ONO is a look into the spaces, the landscapes, the worlds creatives & artists operate in. Through ONO you begin to experience the culture, that may be happening around the corner, right under your nose, positioning it in just the right way to help you become familiar and attune yourself to this lifestyle. We don’t just cover anything, only real substance, only real people, our language is intention, originality, disruption and independence. @maddwoostudios is one of those brands. The entire operation has been all hands on deck since the moment it started, it is through communal effort and talent that this community is being built. I look forward to seeing where MADDWOO goes. Congratulations on everything y’all have done and experienced so far, it is no easy feat, and you should be really proud. It’s been a blessing to help play a small role this past year, we look forward to seeing what we can create together and where it all goes from here. HERE FOR IT ‼️ • Where we point our finger, that’s where culture is. • ONO Agency. • 📸 @evan.h.duvall taken in Stockholm, Sweden by @ono.agency
4
a month ago
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Day 2 📸 @maddwoostudios x @fredrikgille The team just wrapped up two full days of shooting, capturing all of the looks from their line that just debuted at @stockholmfashionweekofficial If you aren’t already following MADDWOO, their journey is one worth keeping a close eye on. It’s been really special to be up close and personal these last few weeks and witness all of the hard work going into this brand. The work speaks for itself. ONO has been following and documenting parts of their journey for nearly a year now, and Vol. 2 will include a follow-up feature covering everything that has happened over the last year. We have some really exciting projects, collaborations and drops in store for y’all. Team: @maddwoo @wilmabroms @fredrikgille @felixelliotmolin Location: @garage.studios.sthlm • Where we point our finger, that’s where culture is. • ONO Agency. taken in Stockholm, Sweden by @ono.agency
8
a month ago
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B/W vs. Color 📸 Black and white photography leaves nowhere to hide. Without color, the details, texture, light, and composition have to carry the image on their own. The photo speaks for itself and says something different to everyone. But there’s something undeniable about seeing these landscapes in color. The contrast, depth, and atmosphere brings a completely different energy to each one. Maybe that’s what makes them work so well together, the contrast makes all the difference. DIALOGUE 💬 Which do you prefer? Would the color image feel the same without seeing it alongside the greyscale? How does the contrast between the two make you feel? How cool is that rainbow on film?? 🌈 COMMENT BELOW 🙏🏼 📸 @evan.h.duvall • ONO Agency. taken in Stockholm, Sweden by @ono.agency
7
a month ago
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“I SKIPPED MY FLIGHT”‼️ • Today marks two weeks in Stockholm. 9 days ago, I was supposed to be on a flight back to Texas, but I made a difficult decision. I stayed. I’m using this time & space to concept, write, and shape ONO Magazine Vol. II. Although in Vol. I we included features from San Francisco & Chicago, this issue will be our first truly global edition, exploring different paths through the creative industry while tackling some difficult but necessary conversations. Themes of artist displacement, limited opportunities for the creative class, and the challenges surrounding cultural development in Austin, Texas, will sit at the center of this volume. The reality is that Austin isn’t quite ready for our full vision. We’ve sat in boardrooms. We’ve pitched our hearts out. We’ve hit walls, ceilings, and plenty of deaf ears along the way. And honestly, that’s okay. We’ve learned a lot of great lessons that will ensure we can develop the necessary solutions and not repeat these same issues when we have the resources to truly build. If you’re reading this, you’re most likely not the problem. For years, I’ve talked about building a global network of creatives through ONO. The time has come to stop talking about it and start building. We believe Austin benefits when fresh perspectives enter the conversation, and we believe in opening our doors back home to the artists, storytellers, and creatives we meet around the world. Since arriving in Stockholm, I’ve discovered an abundance of raw talent, people with good hearts who are committed to their craft. I see their effort. I see their ambition. And I see pieces of the future in what they’re building, as well as what we, ONO, are building. Sometimes life puts you at a crossroads. You can stay on the path you planned, or you can listen when inspiration calls and have the courage to jump. I don’t know exactly what comes next, but I know by choosing to stay, I feel closer to the man, writer, and artist I want to become. The next time I come home, I’ll be holding our second magazine. More to come from Sweden. 🇸🇪 Much love, Evan H. Duvall • ONO Agency taken in Stockholm, Sweden by @ono.agency
15
a month ago
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