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Less makeup, more you.
Skin-first beauty created by @officialvictoriajackson & @kimmykimkimkim.
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There’s a quiet confidence that comes with age. The kind that no longer needs permission, approval, or an apology.

Meet Abby, 51, an artist and the next woman in our THE WOMEN WE SEE series.

“When I was younger, I felt like I was always apologizing for who I was. Today, I see a woman who is much happier and more peaceful than she ever was.”

Because sometimes the most beautiful part of getting older is finally feeling at home with yourself.

WE SEE YOU, ABBY. by @originalnomakeupmakeup
5
9 hours ago
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The secret to naturally defined lips? It’s not more lipstick.

As we age, our natural lip border can become less defined. A soft lip pencil helps restore that definition, subtly shape the lips, and keep color where it belongs without creating a harsh, obvious outline.

The trick: follow your natural lip line and gently blend inward for a softer, more seamless finish.

That’s where Crème Classic Lip Pencil comes in. by @originalnomakeupmakeup
2
a day ago
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Your lip pencil doesn’t have to match your lipstick. 

Each Crème Classic Lip Pencil in Peach, Pink, and Plum works across the Crème Classic Lipstick shades, so your signature lip might be a combination you haven’t tried yet.

Swipe for six pairings to try. by @originalnomakeupmakeup
16
2 days ago
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The perfect lip was never meant to look drawn on. It has softness, dimension, definition, and color that looks as though it belongs there. 

Our Crème Classic Lip Pencil, the newest addition to the Crème Classic Lip collection, is out today in Peach, Pink, and Plum. by @originalnomakeupmakeup
6
3 days ago
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Soft, natural definition starts here. 

Crème Classic Lip Pencil glides like a lipstick and shapes like a liner. 

The newest member of the Crème Classic family arrives tomorrow in Pink, Peach, and Plum. by @originalnomakeupmakeup
18
4 days ago
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Next in THE WOMEN WE SEE series: Dan’ee, 45, a model and mom.

Her beauty philosophy?

“Confidence is better than perfection,” Dan’ee says. “If you have the confidence, it doesn’t matter how much makeup or how little makeup you’re wearing. That stands on its own.” by @originalnomakeupmakeup
27
5 days ago
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Every lash counts, even the smallest ones in your inner corners. 

Perfect Swipe Mascara has a tapered tip made to reach them, plus a full brush that delivers lift, length, and definition from root to tip.

Swipe to see how it’s built. by @originalnomakeupmakeup
4
6 days ago
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Why does skin feel different when the seasons change? Cooler air carries less moisture, and drier, mature skin can notice it first. 

Our cream-balm formulas include jojoba oil and vitamin E to help maintain skin’s moisture – while providing weightless coverage. Close-up of a woman with silver-blonde hair and blue eyes, her lashes lifted and separated, cheeks lightly flushed with peach, and lips finished in a sheer peachy tint, with her natural skin texture visible throughout. by @originalnomakeupmakeup
2
7 days ago
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Founder Victoria Jackson wants your morning to belong to you. 

Spending less time in front of the mirror is a simple way to protect your confidence and get on with your day. by @originalnomakeupmakeup
0
8 days ago
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The best-kept secret in Whitney’s makeup bag is finally out. 

Perfect Swipe Mascara lengthens, defines, and adds volume while caring for her lashes every time she wears it. by @originalnomakeupmakeup
6
10 days ago
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What if two products could do most of the work? No Makeup Makeup® Foundation corrects and conceals, while Perfect Swipe Mascara lifts, defines, and conditions. 

Get an exclusive bundle of our two essentials on our website, today and tomorrow only. An open No Makeup Makeup® Foundation compact with a mirrored lid stands beside a nude tube of Perfect Swipe Mascara and its black bristle wand, set against a warm, neutral gray backdrop. by @originalnomakeupmakeup
8
11 days ago
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The easiest way to upgrade your routine? Take a cue from the pros. 

Three pro makeup artists share their go-to tips for mature skin, from why cream beats powder to where a deeper shade adds definition. 

Swipe for secrets from @sabrinarinaldimakeup, @johnysaadeofficial, and @mollyrstern. Editorial collage titled "Makeup Artist Secrets for Mature Skin." A smiling woman with curly gray hair and a cream mock-neck top sits at top left, beside a closed No Makeup Makeup® Foundation compact embossed with the brand name. At bottom left, a shelf of No Makeup Makeup® products includes stacked Blush & Lip Color compacts, Perfect Swipe Mascara, and Crème Classic Lipstick. At bottom right, a close-up shows a woman with long silver hair laughing, her skin luminous and natural. by @originalnomakeupmakeup
2
11 days ago
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