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OUMA | Creative Direction and Branding

@ouma.cc

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Creative Direction and Visual Identities for music, fashion, and experience-driven brands.
Creative Director @deborasaveriano
ouma.cc
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New website is up! Drop us a line with your project overview and start co-creating ✨ Link in Bio www.ouma.cc by @ouma.cc
4
4 months ago
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@ouma.cc is a London-based creative house specialising in art direction and identities for music, fashion, culture and experience-driven brands.⁠ ⁠ Founded by @deborasaveriano, the studio works with artists, labels and cultural spaces to translate vision into presence – from identity systems and styling to creative strategy. by @ouma.cc
8
4 months ago
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@ouma.cc’s @deborasaveriano rebuilt her studio around music and culture.⁠ ⁠ After years of success across fashion, sport and interiors, the London-based creative director has relaunched as OUMA with a sharper focus: crafting identities for artists, fashion labels and cultural brands where the work carries meaning forward beyond any single project.⁠ ⁠ In our interview, Saveriano discusses the Sonic Portrait process that sits at the heart of every project, what fashion taught her about precision and intention, and why the most important skill a creative director can have has nothing to do with design.⁠ ⁠ ———⁠ ⁠ Read the interview at our link in bio. by @ouma.cc
16
4 months ago
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Let’s go …. Hot girl summer 🪐✨ @succo.agency 💌 Creative Direction: @deborasaveriano Visual Identity and Design: @ouma.cc Photography: @salaheddine.elbouaaichi @funkyfahd taken in Worldwide by @ouma.cc
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5 months ago
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A whole lot is done before any design decision is made. Immersion, research, conversation, art direction. We question how an identity can expand far beyond graphics and there are no limits to how far we can go when the artist we work with has a strong vision and an optimistic mindset. So when we worked with Bridge we looked at powering up her styling, how to bring more of her community into the visuals, how to expand her iconic fans into actual outfit shapes. We named her show “this is your show” because for Bridge the dancefloor is a living community where everyone is invited to shine, to feel powerful, expressive, and fully themselves. We defined her story and what house music really means to her, crafted an archetype, laid down what we stands for. Followed by a new graphic system: logo, typography, layout, primary brand colors, and merch. These images are a small portion of thoughts and BTS from the process 🤍 by @ouma.cc
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5 months ago
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Introducing: BRIDGE For the past year, I’ve been exploring the essence of who Bridge is to the world. What she represents, why, and how. I had the absolute pleasure of working with a few talented creatives to bring her to life through a visual identity rooted in Blackness, history, and impact. I am deeply inspired by the Black and queer pioneers and dancers of House music. By the divas of Disco. By community. I aim to create experiences where we all feel free and uplifted, where we can be anything we want to be. This launch felt perfect for Spring, as we head into a season of freedom. I hope you’ll step into your spotlight with me. 🪭 Visual Identity (@ouma.cc) Creative Director: @deborasaveriano Designer: @carocodepessego 🪭 Photoshoot: Photography: @jessbrohier Styling: @sionanstyle MUA: @gabriel.barse Top & Skirt: @yarnmanyc Jewerly: @alexisbittar by @ouma.cc
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6 months ago
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The process of creating things, testing, experimenting, dragging and scrapping until a visual world is shaped. Thank you for the trust @enanda.music 🙏🏼 by @ouma.cc
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9 months ago
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This is not even a bit of all the work, love and passion poured into this 2025, which came full of challenges and surprises but closing in the best way possible. Best thing I’ve learned (or regained) is that leaning into my true vocation and purpose can only pay off: in energy, in more amazing connections, in inspiration and satisfaction. At @ouma.cc we’ll be kicking off the new year creating visual worlds for djs, producers, musicians and music academies, and I can’t be more grateful for the trust and opportunity given to us. I am looking forward to co-create with more artists in 2026, with music brands and fashion houses. Let’s go 🥁 by @ouma.cc
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9 months ago
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Reflections on something I care about 🤍 read full article in Link in Bio. I’ve been in conversations with many artists who feel that visuals are becoming increasingly important, sometimes more than music itself. That pressure is real and it’s reshaping how artists move through their creative worlds. I’m on a quite mission to make the journey into artist branding feel like a reconnection to your roots or a rediscovery of renewed values — not a detour taken to meet industry expectations. Thoughts on how we turn the tension between music and branding into a communion, where the two work together rather than compete, our Sonic Portrait and what I believe it’s key in this creative process. Share your thoughts 🤍 by @ouma.cc
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10 months ago
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BTS 🤍 #zegna by @ouma.cc
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10 months ago
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A few more from Zegna’s archive - a mix of BTS, layout rules, a beautiful choreography by @sadeckwaff for the show with 80 incredible dancers, and an after show OOH. by @ouma.cc
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10 months ago
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Zegna’s first global rebrand was a true shift, and I’m grateful to have been part of the team shaping its new visual world at this incredibly exciting time for the brand. Working across visual language, campaign direction, design roll out and image curation confirmed to me how intentionality, vision and collective creativity can evolve a heritage brand while strengthening its soul even more. Sound for FW 2022 show by @jonas_saalbach by @ouma.cc
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10 months ago
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