I hear it a lot, copying is BAD.
And yes, when you just copy styles (yellow and fonts exactly the same as Dain) or you copy content (using the words AND styles of others) thats really bad.
I used to try and emulate 'styles' because I wanted to do what worked but that just made me fall into the trap of 'fitting in' - no-one wants to fit in, thats the breeding ground of mediocrity.
I 'tried' to stand out just by putting my face on the cover but then a lot of other personal brands showed their face - the only differentiator was my face.. Was that enough? Probably but I didn't want 'just enough' - I wanted to stand out.
Some copying is good - I copied the title layout from 'Have I Got News for You' on the BBC, I copied the barcode elements from RAYE (Music Artist) and I made templates using a new font pairing and launched back into the game with a fresher style.
Much innovation is actually just recombination.
Take what you like, steal it - recombine it with your own personality and bring something that 'looks' fresh into your audiences feed.
Don't just blindly copy - thats boring as fuck.
Try and do shit to stand out - thats where the growth is.
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6 years agorobynleesamuels
#steallikeanartist. I totally agree with you. From listening to podcasts and quoting people to sharing what you know and trying out designs that you're inspired by. It's all part of the giant rainbow cake that is creativity.
6 years agotipsy.marketer
Stealing like an artist... You just have to gather from different sources, mix things up till you find the perfect combination that portrays who you really are.
6 years agoharrykaloger
Such an insightful post! There is a fine line with copying and actually posting what works ! Great explanation in your post !
6 years agoroo_betty
Yes we copied ...we changed we went off on a tangent and now we are where we are ...still not quite sure but one day
6 years agodigitalbaniya_
These carousel is really a valuebomb👏 Thanks for sharing this great content 👏
6 years agotherealmarkcoffin
I’m with you on this point Matt. It’s really more inspiration than anything else, when you see something that gets your creative juices flowing and you continue to evolve. We need to be growing everyday💯
6 years agomartagenix
You made a great point, take the content -we all do, just personalise and add a bit of spice in it! Great one 👌
6 years agociffonedigital
There’s a reason things are popular, it’s because a lot of people relate! It’s ok to take ideas as long as you’re still making them your own
6 years agomelonmouse.magnets
Inspiration comes in all shapes and sizes and how we use it is for sure what will make us stand out! I love your look btw! It really is unique!
6 years agosimplydigital.gr
We do so much for the fear of missing out but it's like we have the fear of standing out!! Love the break down man
6 years agothedeepsrama
I think copy to get inspiration but as far as you add your own spark, that's how you own it. 😊
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