aseda

figg is an Africa focused crowdfunding platform that connects early stage African startups to investment opportunities and resources.

We worked with figg to craft a verbal and visual identity that positioned figg as an approachable partner for startups and a trustworthy platform for fundraising in Africa. Through our discovery and strategy, we framed the core brand idea around the question: “What if all the right people, resources & opportunities came together for Africa to bloom?”