Cardtography

Earlier this year, we sat down and spent some time evaluating our retail packaging. We wanted to try and answer the question "what does a customer need to know about our product and business once they leave the sale interaction?"

A sale interaction for us can be:
1) in person, at a show;
2) shopping our product at a retailer, on a shelf or in a bin;
3) shopping online, through our website, or;
4) communicating through DM or email with us directly.

All of these opportunities give us different ways to communicate with our customers, but let's be real - once you make a purchase and leave an interaction, do you remember all the little details that the maker or salesperson told you about? Or are you thinking about the next stop on your trip, the emails waiting for you, your doctor's appointment in 30 minutes, etc?

We came up with this fun insert that goes in each map we sell, regardless of sales channel! We get to remind the customer about the dimensions of their map for framing, we get to tell a fun little story about our Memory Marker stickers, and let them know that we can make a map of their favourite place as custom!

Our new packaging inserts are going live for @ooak_toronto in... 2 weeks?! Omg!

What do you think of this new addition?

#cardtography #handmade #retailpackaging #entrepreneur #ooakdiaries #ontariomakers #makersgonnamake #christmasshopping