Posted On: January 20th 2025, 04:09 pm
Hiring better copywriters won't fix your marketing—but finding the right enemy will.
Every successful movement in history knew something most businesses miss: People unite against enemies, not behind solutions.
Think about it:
Apple fought conformity
Nike battled mediocrity
Tesla wages war on oil dependency
Your market doesn't need another solution. They need a leader in the fight against what's wrong.
↓ Drop a "⚔️" if you're ready to pick the right battles
Want to see how we position brands as revolution leaders? Portfolio in bio →