2 years ago
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Posted On: February 7th 2025, 10:04 pm
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Standing outside Treasure Island Toys watching my daughter jump up and down in front of the window — I felt pure joy and pride.
She wasn’t just excited to see our dolls. She was excited to see me achieving something big. And she saw something that should be normal for every Asian child: being seen, being valued, being celebrated.
Growing up, I rarely saw faces like mine on toy store shelves. That absence shaped how I saw myself.
Today, we’re changing that.
With hateful rhetoric on the rise and DEI efforts being challenged, representation matters more than ever. Seeing our dolls in that window isn’t just a milestone — it’s a statement. Asian kids deserve to be reflected in the world around them. All kids do.
We can’t stop now. We have to keep going. ❤️
#RepresentationMatters #DiversityInToys #AsianJoy #ChangingTheNarrative #SupportSmallBusiness #WomenOwnedBusiness #AsianOwned
She wasn’t just excited to see our dolls. She was excited to see me achieving something big. And she saw something that should be normal for every Asian child: being seen, being valued, being celebrated.
Growing up, I rarely saw faces like mine on toy store shelves. That absence shaped how I saw myself.
Today, we’re changing that.
With hateful rhetoric on the rise and DEI efforts being challenged, representation matters more than ever. Seeing our dolls in that window isn’t just a milestone — it’s a statement. Asian kids deserve to be reflected in the world around them. All kids do.
We can’t stop now. We have to keep going. ❤️
#RepresentationMatters #DiversityInToys #AsianJoy #ChangingTheNarrative #SupportSmallBusiness #WomenOwnedBusiness #AsianOwned
Comments (57)
3 months agojoeydolls
@nicholasandreipaiva This means so much, thank you! Sending so much love to Brazil ❤️ We hope to keep growing so more children around the world can feel seen, celebrated, and proud through play.
3 months agonicholasandreipaiva
From brazil i wish you all the luck of the world i wish i could have all the dolls and that all were big😍
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