a year ago
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Posted On: June 8th 2025, 04:50 pm
Everyone’s trying to spot the AI. No one’s asking if the writing actually works.
Most of the gotcha critiques—headline formulas, repeated phrases, neat little punchlines—aren’t even unique to AI. They’re just what happens when writing becomes mimicry instead of meaning.
I don’t care if someone uses ChatGPT to write a post, or their web copy, or their newsletters.
What matters is whether it meant anything.
If it does, killer.
But it’s not likely to—because it’s trained to do one thing.
And that one thing is not understanding your background, your audience, your point, or your voice.
It might sound smoother. It might even sound smart.
But if it doesn’t connect—if your audience tunes out because it’s stuffed with clichés or repeats itself into oblivion—then it’s not saving you time.
It’s just making the job harder.
(And don't get me started on the emdash)
Most of the gotcha critiques—headline formulas, repeated phrases, neat little punchlines—aren’t even unique to AI. They’re just what happens when writing becomes mimicry instead of meaning.
I don’t care if someone uses ChatGPT to write a post, or their web copy, or their newsletters.
What matters is whether it meant anything.
If it does, killer.
But it’s not likely to—because it’s trained to do one thing.
And that one thing is not understanding your background, your audience, your point, or your voice.
It might sound smoother. It might even sound smart.
But if it doesn’t connect—if your audience tunes out because it’s stuffed with clichés or repeats itself into oblivion—then it’s not saving you time.
It’s just making the job harder.
(And don't get me started on the emdash)
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