a year ago
462
109
Posted On: July 16th 2025, 03:47 pm
A client project that is not under an NDA contract?! What a rare moment. How’s everyone doing? I wish y’all are never running out of creative juices. I’m outta here enjoying my time as the Creative Director at Multiquest, and I’m so excited to share a visual brand identity project me and my team just brought to life. Introducing: RC Onemodul Furniture. 🛋️
RC Onemodul Furniture is a modular furniture and interior solutions provider based in Rodriguez, Rizal, Philippines. They design and build stylish functional modular pieces for both residential and commercial spaces.
I created the logo with a structured thought in mind, arranging the letter R and C as an anagram forming a box-like shape representing the modular nature of the brand’s services; pieces that fit together perfectly. For the wordmark, I use a clean sans-serif typeface called Europa Nuova Bold applying the kerning adjustments to make sure there’s a perfect balance between each letters.
One of my colleagues actually suggested turning the icon into an actual furniture shape, but I intentionally avoided that route. My reasoning is that a logo doesn’t have to be overly literal especially when the brand name already includes the word “Furniture.” Instead, I focused on creating a timeless mark using the letters R and C from the business name subtly reflecting the brand’s modular approach without stating it outright.
Anyway, as for the color palette I choose deep red as the primary color to represent the brand’s bold yet grounded personality. Red symbolizes confidence, which aligns with the reliability of the furnitures. This particular shade leans more on the sophisticated side avoiding the harshness of brighter reds while still capturing the brand’s energy.
My takeaways for this project? Learning how to design with greater purpose and saying “Nope” to not-so-on brand ideas from non-designers 🤪 Kidding aside, every element in this project taught me that good design isn’t just about what looks nice, but what actually makes sense.
Any thoughts about this project?! Let me know!
RC Onemodul Furniture is a modular furniture and interior solutions provider based in Rodriguez, Rizal, Philippines. They design and build stylish functional modular pieces for both residential and commercial spaces.
I created the logo with a structured thought in mind, arranging the letter R and C as an anagram forming a box-like shape representing the modular nature of the brand’s services; pieces that fit together perfectly. For the wordmark, I use a clean sans-serif typeface called Europa Nuova Bold applying the kerning adjustments to make sure there’s a perfect balance between each letters.
One of my colleagues actually suggested turning the icon into an actual furniture shape, but I intentionally avoided that route. My reasoning is that a logo doesn’t have to be overly literal especially when the brand name already includes the word “Furniture.” Instead, I focused on creating a timeless mark using the letters R and C from the business name subtly reflecting the brand’s modular approach without stating it outright.
Anyway, as for the color palette I choose deep red as the primary color to represent the brand’s bold yet grounded personality. Red symbolizes confidence, which aligns with the reliability of the furnitures. This particular shade leans more on the sophisticated side avoiding the harshness of brighter reds while still capturing the brand’s energy.
My takeaways for this project? Learning how to design with greater purpose and saying “Nope” to not-so-on brand ideas from non-designers 🤪 Kidding aside, every element in this project taught me that good design isn’t just about what looks nice, but what actually makes sense.
Any thoughts about this project?! Let me know!
Comments (109)
Load More
More posts
