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a year ago
21
Posted On: August 17th 2025, 04:30 pm
Our brains love a binary…

Light & dark.
Big & small.
Hot & cold.
Strong & weak.
Yin & Yang.

You get the picture.

It makes things easy for us.

And marketeers love to use them as easy ways to promote debate.

“White” food stuffs are often demonised in the media.

And a lot of athletes will tell me “white bread is so bad for you”…

Because of a newspaper article comparing white and brown bread for your health.

Context and nuance are fundamental when it comes to nutrition.

White = performance.
Brown = health.

Both good and both bad in differing contexts.

Want more helpful context breakdowns?

Comment “Perform” below and I’ll send you 30 easy to read, helpful and performance boosting tips.

#sportsnutrition #roadcycling #cyclingnutritiontips #cycling
Comments (21)
cyclestrength 4 months ago

cyclestrength

Yes! This is exactly the rule of thumb I live by!!

adrianoyorkshire a year ago

adrianoyorkshire

I just love brown pasta and bread and stick to them 😋

teamiowcycling a year ago

teamiowcycling

Perform!

joe_staunton a year ago

joe_staunton

Perform!

markpcarri a year ago

markpcarri

Great TV voice Joe 👏

knoxhowellarchitects a year ago

knoxhowellarchitects

I think you need to get yourself on ready steady cook

benmillar95 a year ago

benmillar95

🫡😁🍚🍲

jordanjgiles a year ago

jordanjgiles

Great video! 😂😍

thebikethebody a year ago

thebikethebody

the cycling jamie oliver, love it mate 😍

reubenmowle a year ago

reubenmowle

The end 😆

ceyresteperformance a year ago

ceyresteperformance

We must love carbs of all shapes, sizes and colours 🙏

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