Joe Woodham

In this episode, David Lim, Director of Design at Culture Amp, unpacks one of design’s toughest challenges — proving ROI in B2B. He explains how to link design decisions to business outcomes, from customer experience to retention and revenue growth. Learn why understanding the “middle layer” between user value and business metrics is essential, and how acting early prevents costly design debt.

#B2BDesign #DesignROI #UXLeadership #DesignStrategy #ProductDesign #CultureAmp #DesignThinking #BusinessImpact #DesignForGrowth #UserExperience #DesignSystems #startupscaling