Instagram story viewer> @alfieevanssmith> Post
a year ago
28
Posted On: September 28th 2025, 11:48 am
An Important tip for getting ready that shouldn’t go amiss.
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Thank you to @cherryblossomshoecare for making sure my shoes are always as fresh as my wedding fits.
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You might be wondering, why Cherry Blossom? Why would I choose to speak about a shoe care brand?
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Cherry Blossom has been making shoe care in the UK for almost 120 years and they have long been the only shoe care company making products in the UK. Not only that, their mission to deliver quality products has remained unchanged, and so seemingly have their prices compared to other shoe care products I have. Truly a brand that feels like they’re not over promising on the quality of their products when you look at the price. In fact I’d say, for £2.95 for their platinum regimental gloss, they are in fact massively over delivering.
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You may well have encountered them before. As I say, they are sold in all good supermarkets across the UK and I know for sure that my mum kept some of their core care products under the sink at home for my school shoes. It feels magic that a brand can follow you and support you honourably as you go through life progressing from school, into your career and also be there on those special days.
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Polishing shoes is an underrated form of self care. Get yourself to the supermarket and give it a go!
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#weddingstyle #savilerow #mensstyle #instadaily #streetstyle
Comments (28)
londonisbase a year ago

londonisbase

Beautiful

mm_manuelmaida a year ago

mm_manuelmaida

👏👏👏👏👏

sartorialsingh a year ago

sartorialsingh

Nice one Alfie, crisp and shining haha.

grannyali69 a year ago

grannyali69

I LOVE the suit - it’s a beautiful colour 💕 Great film too 💕x

_timgreen_ a year ago

_timgreen_

That suit is 🔥

riisepeters a year ago

riisepeters

Class video

squeeam a year ago

squeeam

I’ve been a Cherry Blossom boy since Grandad Brian taught me how to polish my shoes (and football boots). Attempted to teach you and your brothers this life skill but to no avail. Great to see you appreciate the importance of a well buffed shoe (women notice this too). Nothing more satisfying than seeing your shoes come back to life after cleaning them like this. And wiping your shoes down the back of your trousers whilst wearing them is a heinous crime!

jingle8000 a year ago

jingle8000

Looks like the Loake Eton? I have a the same. Still going strong 10+ years on. Great last! Suit is awesome too. Perfect for A/W.

finn_gillis87 a year ago

finn_gillis87

Nice one Alf! No excuses for having unpolished shoes at your wedding now 😉😂

siddhantrpatil a year ago

siddhantrpatil

Smashing video mate!

siddhantrpatil a year ago

siddhantrpatil

Can’t wait for the actual wedding fit video my bro🥰🫶🏼

kevinlemars a year ago

kevinlemars

😍😍😍😍😍

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