1nessagency

47% of healthcare brands have no strategy for AI search visibility.

Meanwhile:
→ AI Overviews cut organic clicks 58%
→ LLMs cite only 2–7 domains per response (vs 10 blue links)
→ 82% of patients still start their provider search on Google

The discovery layer is being rewritten in real time. Most practices don't know they've already disappeared.

I broke down the data — from @pewresearch, @ahrefs, @seerinteractive, @semrush, @bloomberg — and mapped out what healthcare organizations should actually be doing right now.

The counterintuitive finding: compliance-first content is exactly what AI engines reward. The brands that built for accuracy and defensibility have a structural advantage they haven't even recognized yet. @1nessagency

#HealthcareMarketing #AIOverviews #GEO #SEO #DigitalHealth