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1nessagency

@1nessagency

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Fill the calendar. Keep the license.
HIPAA-conscious ads, search, intake.
NYC · Behavioral health

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Many healthcare marketing agencies will get you patients.
We get you acquired.

There's a $847B difference between "growth" and "enterprise value."
When Thoma Bravo acquired Modernizing Medicine for $1.3B, they weren't buying patient volume.
They were buying predictable revenue infrastructure.

Here's what PE buyers actually diligence during healthcare marketing audits:
❌ "We spent $40K on Google Ads last month"
✅ Patient Acquisition Cost by payer mix, LTV cohorts, attribution modeling
❌ "Traffic is up 150%"
✅ Conversion architecture, HIPAA-compliant tracking, defensible data pipelines
❌ "Our SEO ranking improved"
✅ Organic patient acquisition moat, content IP, brandable search dominance

Most healthcare marketing creates liabilities during diligence.

We built CompliantGrowthAds.com because we kept seeing the same story:
Great clinics. Strong patient outcomes. Terrible enterprise value.

What makes marketing "diligence-ready"?
→ Full HIPAA/HITECH compliance documentation
→ Clean data ownership and portability
→ Transparent patient economics with payer stratification
→ Attributable revenue tied to specific channels
→ Scalable systems that transfer with the business

If you're building a healthcare practice for an exit in 3-5 years, your marketing infrastructure matters as much as your EMR.

#HealthcareMarketing #PrivateEquity #HealthTech #DigitalHealth #HealthcareCompliance #MergersAndAcquisitions #EnterpriseValue #HealthcarePE #MedicalPracticeManagement #HealthcareInnovation Unique portrait of a woman with sunglasses and playful pose indoors. taken in Rockefeller Center by @1nessagency

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9 months ago

Strategy isn’t slides or slogans — it’s resource allocation.
If it doesn’t generate qualified conversations, it’s just theater.

More at rdlb.nyc/strategyservice

#Positioning #DemandGen #CEO #B2BBranding #RDLB #1nessAgency #digitalmarketing #advertising @1nessagency @rdlb.agency taken in Rockefeller Center by @1nessagency

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a year ago

Patient & Provider Communication Solutions
Clear, effective communication builds trust — and trust drives better outcomes.
At @1nessagency, we design communication systems that strengthen the connection between patients and providers.

From patient education materials to provider engagement programs, our strategies simplify complex information and make every interaction more meaningful.

Because when patients understand and providers connect, care becomes more human, more efficient, and more effective.

Clarity. Compliance. Compassion.

That’s how we help healthcare organizations communicate with purpose.
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https://www.rdlb.nyc/healthcare
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#HealthcareMarketing #PatientEngagement #ProviderCommunication #HealthInnovation #1nessAgency #EthicalMarketing #HealthcareStrategy #DigitalHealth #BrandTrust #RDLB taken in Hudson Yards New York by @1nessagency

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a year ago

The FDA sent more warning letters in the past six months than in the entire preceding decade. If you're marketing telehealth services, specialty pharmacy, or compounded medications, this enforcement surge isn't background noise—it's your new operating reality.

CMS's third round of Medicare drug price negotiations is forcing pharmaceutical manufacturers to shift from price-focused messaging to outcome-driven narratives. Meanwhile, the FDA just issued 30 warning letters to telehealth companies for misleading claims about compounded GLP-1 products.

The dual mandate is clear: navigate increasingly complex compliance requirements while maintaining patient acquisition effectiveness. Organizations that thrive won't be those with the biggest budgets, but those who can pivot fastest toward compliant, evidence-based messaging that still converts.

The most dangerous assumption? That your current marketing assets are compliant because you haven't received a warning letter yet. The FDA is now monitoring digital channels algorithmically. Your website copy, paid search ads, social posts, and email campaigns are all under scrutiny.

If your patient education content claims compounded products are "the same as" FDA-approved drugs, obscures product sourcing, or omits approval status disclosures, you're operating in the red zone.

How recently has your team audited patient-facing claims for regulatory compliance?

#HealthcareMarketing #PharmaceuticalCompliance #DigitalHealthcare #FDARegulations #HealthcareCompliance taken in U.S. Capitol Visitor Center by @1nessagency

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7 months ago

If you use Google Voice for business, you know the pain — miss a few texts and the rest is history. Your out of office? Ruined.

Gooovy automatically replies to your Google Voice texts when you're away. Set your schedule, customize your message, and get back to living.

Simple as that. Groovy? No, it's gOOOvy.
Early and scrappy — check it out: gOOOvy.com

#GoogleVoice #SaaS #AutoReply #OutOfOffice #BuildInPublic #OOO by @1nessagency

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7 months ago

Compliance isn't a constraint on growth. It's a competitive advantage — when your agency actually understands it.

We build marketing systems for organizations operating under HITRUST, SOC 2, and HIPAA frameworks:

→ Healthcare & behavioral health
→ Financial services & fintech
→ Cybersecurity & enterprise SaaS
→ Insurance & managed care
→ Life sciences & biotech

Every campaign is designed around your compliance posture — not in spite of it.

Privacy-first tracking. Compliant lead gen. Ad copy that clears legal review the first time.

No fluff. No vanity metrics. No compliance gaps.

Link in bio.

#HITRUST #ComplianceMarketing #RegulatedIndustries #HealthcareMarketing #FintechMarketing #Cybersecurity #SOC2 #HIPAA #DigitalMarketing #B2BMarketing #HealthTech #DataPrivacy #SaaSMarketing #InsurTech #EnterpriseSecurity #EthicalMarketing #MarketingAgency #ComplianceFirst #PrivacyFirst #GrowthStrategy #1nessAgency taken in United Nations Headquarters by @1nessagency

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8 months ago

$24.8 billion.
That's healthcare digital ad spend in 2025 — up 13.3% year over year.
Social media alone is projected to hit $6B, overtaking linear TV for the first time.
The ROI case is hard to argue with:
→ Search + PPC returns 4x in healthcare
→ Social ads deliver $2–$4 per dollar spent
→ Healthcare email open rates hit 41% — nearly double the industry average

And here's the real gap:
72% of patients say they're ready to book online.
Only 10% actually do.

That's not a demand problem. That's a funnel problem.
47% of healthcare marketers are increasing budgets this year. Top performers are acquiring patients at $30/lead. The rest are averaging $53+.

The difference isn't spend. It's structure — the right channels, the right targeting, the right measurement.

The gap between you and full chairs is a media plan.

#HealthcareMarketing #PatientAcquisition #DigitalAds #PPC #1nessAgency taken in Tramway Plaza by @1nessagency

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8 months ago

81% of medical practices have zero AI-facing patient communication tools.

Meanwhile, 58% of consumers are already using AI to find products and services.
Read that again.

Your patients aren't Googling anymore. They're asking ChatGPT, Gemini, and

Perplexity:
"Find me a dermatologist near me who takes Blue Cross and has Saturday hours."

And AI gives ONE answer. Not ten blue links. One.

Here's what the data actually shows:
→ When AI Overviews appear, organic clicks drop 61% (AllAboutAI, 2025)
→ But brands cited INSIDE AI Overviews see a 35% click increase
→ 79% of adults go online first for health questions (Annenberg/UPenn)
→ Only 19% of practices have any AI-ready patient tools (MGMA)

The gap between patient behavior and practice readiness has never been wider.

We built this carousel to break down the 7 forces reshaping how patients find providers — backed by data from MGMA, Capgemini, Menlo Ventures, and Annenberg.

The window is open. It won't stay that way.

👇 Swipe through; @1nessagency
#HealthcareMarketing #AIinHealthcare #GEO #GenerativeEngineOptimization #DigitalHealth #HIPAA #MedicalMarketing #PatientAcquisition #HealthTech #AIStrategy #SEOisDead #FutureOfHealthcare #1NESSStrategies #ComplianceFirst #DoctorMarketing #PracticeGrowth #AIDiscovery #MarketingStrategy taken in Madison Square Garden by @1nessagency

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8 months ago

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8 months ago

47% of healthcare brands have no strategy for AI search visibility.

Meanwhile:
→ AI Overviews cut organic clicks 58%
→ LLMs cite only 2–7 domains per response (vs 10 blue links)
→ 82% of patients still start their provider search on Google

The discovery layer is being rewritten in real time. Most practices don't know they've already disappeared.

I broke down the data — from @pewresearch, @ahrefs, @seerinteractive, @semrush, @bloomberg — and mapped out what healthcare organizations should actually be doing right now.

The counterintuitive finding: compliance-first content is exactly what AI engines reward. The brands that built for accuracy and defensibility have a structural advantage they haven't even recognized yet. @1nessagency

#HealthcareMarketing #AIOverviews #GEO #SEO #DigitalHealth taken in Empire State Building by @1nessagency

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8 months ago

Patients aren't Googling you anymore.

They're asking ChatGPT. They're asking Perplexity. They're asking Siri.
And when a patient says "find me a psychiatrist near me who takes Aetna," the answer doesn't come from your website. It comes from whichever practice AI already trusts.

That trust isn't built with ads. It's built with authority — the kind that gets cited, not just clicked.

Many healthcare marketing is still playing a 2019 game: bid on keywords, drive clicks, hope the landing page converts. Meanwhile, the way patients actually find providers is fundamentally changing, and almost nobody in healthcare marketing is talking about it.

We are.

At @1nessagency, we're building what we call Generative Engine Optimization — content and digital infrastructure designed not just for search engines, but for the AI models that are rapidly becoming the front door to healthcare.

The practices we work with aren't just showing up in search results. They're being recommended by AI — by name, with context, to high-intent patients ready to book.

This isn't a future problem. It's a right-now advantage. And the window to be early is closing fast.

The brands AI cites in 2026 are being built today. By 2027, you're just catching up.

aioNearMe.com — We make AI recommend you.

#HealthcareMarketing #GEO #AIStrategy #PatientAcquisition #DigitalHealth #GenerativeAI #MedicalMarketing #HealthcareGrowth #1nessAgency #AIO taken in The Vessel by @1nessagency

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8 months ago

"Our Google Ads were working great. Then we got the letter."
That's what a therapist told me last month. Her practice had been running patient testimonial ads for eight months. Great results. Then the state board sent a compliance inquiry.

The problem? No documented consent for using patient stories in advertising. No disclaimers about results. Claims that implied guarantees.

Her marketing agency had no idea these were issues. Why would they? They're not healthcare compliance experts—they're just really good at Google Ads.

She had to:
Pull all her ads immediately
Hire legal counsel
Document every patient interaction going back two years

Three months of legal fees later, she's back to running ads. This time, built the right way from the start.
Here's the thing: you didn't go to school to become a marketing compliance expert.

You went to help people. But when you're running a practice, your ads can't just work—they need to be defensible.
That means:
✓ Proper consent documentation for any patient stories or images
✓ Claims you can actually substantiate (not just what sounds good)
✓ Disclosures that meet state and federal requirements

At 1nessAgency, we get it. You need patients. You also need to sleep at night.
We build Google Ads that bring in clients and pass compliance review.

PrivatePracticeAds.com — marketing for providers who'd rather focus on patient care.

#PrivatePractice #HealthcareMarketing #GoogleAds #HealthcareCompliance #TherapistLife #1nessAgency Yellow letter tiles spell the word success on a vibrant blue backdrop, symbolizing achievement. taken in Lincoln Center by @1nessagency

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8 months ago