8 months ago
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Posted On: March 18th 2026, 02:01 am
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We’re proud to introduce the new brand identity for The New Zealand Society.
Based in the United Kingdom, The New Zealand Society celebrates, supports and promotes New Zealand through trade, sport, arts and culture.
At the heart of the identity is the idea of The Voyagers’ Embassy, a modern expression of connection between Aotearoa and the UK, inspired by New Zealand’s long tradition of exploration and global outlook.
The new brand brings this idea to life through a system designed to connect a far-reaching community and represent New Zealand with clarity and pride abroad.
Client: @nzsocietyuk
Illustration: Blair Sayer @blairsayer
Type: @klim_type_foundry @sharp_type
Based in the United Kingdom, The New Zealand Society celebrates, supports and promotes New Zealand through trade, sport, arts and culture.
At the heart of the identity is the idea of The Voyagers’ Embassy, a modern expression of connection between Aotearoa and the UK, inspired by New Zealand’s long tradition of exploration and global outlook.
The new brand brings this idea to life through a system designed to connect a far-reaching community and represent New Zealand with clarity and pride abroad.
Client: @nzsocietyuk
Illustration: Blair Sayer @blairsayer
Type: @klim_type_foundry @sharp_type
Comments (4)
8 months agorachelglucina
As President of @nzsocietyuk, it was a privilege to work with Special in New Zealand.
8 months agonzsocietyuk
We are so proud to work with Special. As we head into our centenary next year, we embrace our new brand identity with pride and mana, as representatives of Aotearoa in the UK, and as global explorers celebrating and championing the best of New Zealand on the world stage. Special encapsulated the brief perfectly.
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