WpMinds

That’s how many people evaluate a website.

They look at the design… and give an opinion.

But in a recent conversation on The Website Growth Show, Emma Blackmore shared an important perspective.

A prospect asked her what she thought about a website an agency was building.

Before answering, she asked one key question:

Why does the website exist?

Is it meant to:
• Generate leads?
• Build brand equity?
• Support sales conversations?

Without understanding the purpose, it’s impossible to properly evaluate a website.

This is where many businesses get it wrong.

Websites are easy to judge because they’re visible.
But the strategy behind them often isn’t.

Why the copy is written a certain way.
Why a form is placed where it is.
Why sections appear in a specific order.
Why the page tells a certain story.

Good websites aren’t just about looking nice.

They’re built with strategy and intention.

Sometimes the better question is:

Not “Do we like how it looks?”
But — “Is this website doing what it was designed to do?”

🎧 Insight from The Website Growth Show

Full episode link in bio.

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