John G. Stevens

Two pieces this week. One agent playbook. 👇
🎥 STORY 1 — VIDEO IS NOW THE BRAND CHANNEL:
→ Real exec Jason Cassity: video “no longer an extra”
→ “The most efficient distribution channel for your brand”
→ Today’s market “favors storytellers”
→ Static photos and listing flyers are not enough anymore
🌎 STORY 2 — THE FASTEST-GROWING BUYER:
→ NAHREP CEO Gary Acosta: young Latinos are “real estate’s most loyal customer”
→ Largest and fastest-growing homebuying demographic
→ Agents who serve them well will “have a customer for life”
→ Long-term referral pipeline embedded in the relationship
🎯 THE WEEKLY ACTION PLAN:
→ Record one short video per week — neighborhood tour, market update, buyer education
→ Identify your top 3 referral connections in growing demographics
→ Build content in multiple languages where applicable
→ Track which content drives DMs and inquiries — double down on what works
Two pieces. One playbook. Full breakdown in today’s video. Link in bio.
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