Zach Heffner | Strategist & Storyteller

I was fortunate in my early years of brand storytelling to be able to name Nike as a client. My office in LA was across the street from Nike’s west coast office and I was able to create content for a number of their verticals - women, running, youth, football and others. More than just a great client, Nike taught me brand strategy. Every shoot for Nike was planned, methodical and with the end customer in mind. Their level of market understanding was (and is) off the charts. I’ve learned a lot since, but my formative years as a brand storyteller was rooted in the Nike way of brand storytelling. Thank you to the entire @nike west team for treating me like one of their own. #nike #brandstrategy #craftinginevitability #zachheffner