Posted On: April 24th 2026, 12:01 am
🎮 What if Edelman was a tactical shooter?
I turned my team into agents.
A small internal challenge that became an exploration of how AI can support art direction, storytelling and visual identity.
Each role was reimagined as a character:
– Duelists → Creative leads, fast decision-makers
– Controllers → Strategic thinkers, shaping the field
– Sentinels → Technical execution, precision and control
From concept to final cards, this was built using a mix of tools and iterations:
prompting, visual development, motion tests and refinement.
More than the final result, this was about understanding how to direct AI, not just use it.
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Turning real teams into playable systems.
Turning ideas into visual narratives.
•Built with: Runway, GPT, iterative prompting & manual direction•
#AIArtDirection #CreativeProcess #MotionDesign #VisualDevelopment #DesignThinking RunwayML GenerativeAI ArtDirection CharacterDesign