Plinths

We worked with @robert_mars_art to completely rethink how his work was released online.  Together, we created a curated drop strategy focused around two specific limited-edition prints and a 12-day launch window.
The result:
• 474% spike in traffic
• 937 page views
• 299 unique visitors
• $3,000+ in print sales
• Sold out editions
By combining email marketing, Instagram promotion, countdown-based launches, and a more intentional release structure, we turned a passive online store into an active event.
This wasn’t about posting more — it was about creating urgency, focus, and demand.
Looking to turn your next release into an event people actually pay attention to? Read more below!