Che Schifo Dubai

New Balance turned Alserkal into a 10-day Grey Days circuit across some of the neighbourhood’s best-known creative and community spaces.

“Grey Days” is the brand’s yearly celebration of its signature colour. In Dubai, they spread the project across the places that already shape the area’s identity.

At @gooderskateboarding expect branded board games, soft scoop grey ice cream, the New Balance range, pizza from Ollie’s, coffee and drinks from @drvn.ae, and of course skate.

@urartu__gallery has been turned into a floral New Balance workshop space.

@theworkshopdxb will host screen-printing sessions where you create your own pieces.

Then limited edition menu and Grey Days special coffees at @nightjar.coffee.

Finally, at @crank.uae, members will ride through high-energy cycling sessions with participants receiving exclusive Grey Days tees.

Every Sunday evening a Dj Set by @ben.palace & friends powered by @thekaraksounds at Gooder.

Images collected from: @slavagee @thecuspers @curlymavi @n.aye.r @harleymousley

#Cheschifodubai #dubaiguide #dubaievents #greydays #streetwear