Posted On: May 20th 2026, 07:43 pm
Shein buying Everlane is giving reputation laundering and we need to talk about it 👀. This isn’t about cross-pollination or shared values — it’s about Shein desperately trying to rebrand while consumers lose AGAIN. And let’s not forget: you literally cannot be a fast fashion brand AND sustainable. The clothes still end up on a beach in Ghana. The greenwashing is loud. 🌍⬇️
#Shein #Everlane #FastFashion #Greenwashing