4 months ago
3
0
Posted On: June 3rd 2026, 04:39 pm
🎁 Cannes Lions is famous for giveaways
But in a week overflowing with branded merchandise, beach clubs and activations, @deptagency has taken a different approach.
The new Souvenir Shop at the Secret Garden swaps free-for-all swag for limited edition collectibles available by reservation only, turning Cannes merch into something closer to a fashion drop. It's a clever reminder that in an attention economy, exclusivity can be more powerful than spectacle.
Read how DEPT® is rethinking one of Cannes' oldest traditions 👇 link in bio!
#CannesLions #Cannes2026 #Creativity #Marketing #DEPT
But in a week overflowing with branded merchandise, beach clubs and activations, @deptagency has taken a different approach.
The new Souvenir Shop at the Secret Garden swaps free-for-all swag for limited edition collectibles available by reservation only, turning Cannes merch into something closer to a fashion drop. It's a clever reminder that in an attention economy, exclusivity can be more powerful than spectacle.
Read how DEPT® is rethinking one of Cannes' oldest traditions 👇 link in bio!
#CannesLions #Cannes2026 #Creativity #Marketing #DEPT
More posts
