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AdForum

@adforum.us

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Where marketers and the others meet creativity #advertising
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More than a game. More than an endorsement. 🏆 From the field to fashion and culture, discover how brands are putting athletes at the center of their storytelling—and taking sports marketing beyond the sidelines. Read the latest AdForum Insights roundup. Link in bio. #sportsmarketing #athletemarketing #brandcollaboration #AdForum @itslolausa @rappworldwide @uncommon.creative.studio @johannesleonardo @wiedenkennedy @objectandanimal by @adforum.us
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2 days ago
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Meet AdForum’s Top 5 Live! 🎬 A new series bringing our Global Top 5 newsletter to the screen. In our inaugural episode, we look at work including @maworldgroup ’s “A New York Minute,” @publicislondon_ ’s “It’s Your Haus,” @giant_spoon ’s “The Women’s Health Choir,” and more — exploring the ideas, craft and cultural conversations behind this week’s top creative work. Watch the first Top 5 Live at the link in bio! #top5 #Creativity #advertising #AdForum #campaign by @adforum.us
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9 days ago
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Everyone has AI.🤖 None of it has spent 25 years inside advertising. We have. Meet the difference on September 1st.🦉 #AskMaud #AI #Advertising #AdTech #CreativeIndustry by @adforum.us
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2 months ago
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Something’s been living inside 25 years of advertising 👁️ Decades of campaigns. Agencies. Awards. Credited and dated. We taught it to talk back. Askmaud. Coming soon.🦉 #AskMaud #AI #Advertising #AdTech #AdForum by @adforum.us
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2 months ago
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What if you could ask 25 years of award-winning creativity a question... and get a real answer?
 Meet AskMaud, our new AI-powered creative intelligence assistance platform. Built on 250K of campaigns, industry articles, case studies and award-winning work, AskMaud helps you find inspiration, uncover trends, benchmark brands, explore categories and turn creative research into actionable insights. Whether you're a strategist, creative, marketer or consultant, your next great idea might be one question away.
 🚀 Try AskMaud today: link in bio. #AskMaud #CreativeIntelligence #Advertising #Strategy #AI by @adforum.us
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4 months ago
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🎁 Cannes Lions is famous for giveaways But in a week overflowing with branded merchandise, beach clubs and activations, @deptagency has taken a different approach. The new Souvenir Shop at the Secret Garden swaps free-for-all swag for limited edition collectibles available by reservation only, turning Cannes merch into something closer to a fashion drop. It's a clever reminder that in an attention economy, exclusivity can be more powerful than spectacle. Read how DEPT® is rethinking one of Cannes' oldest traditions 👇 link in bio! #CannesLions #Cannes2026 #Creativity #Marketing #DEPT by @adforum.us
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4 months ago
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Big ideas deserve a global stage ✨ @madstars 2026 is back with a powerhouse international jury featuring leaders from TikTok, Google, Mastercard, Monks, AKQA and more. With industry voices such as Anny Havercroft, Aurora Straton, Raja Rajamannar, Sandipan Bhattacharyya and Tara Mckenty helping lead the conversation, this year’s festival is set to spotlight the very best in global creativity. Entries are now open — if you’ve created work that deserves a global stage, this is your sign. Submit your work at madstars.org! #MADSTARS2026 #Creativity #Advertising #CreativeAwards #YoungStars by @adforum.us
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5 months ago
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Moving People, Not Just Passengers In this year’s BCR transport & mobility category, impact traveled further than impressions. Juries honored work where craft met clear public value—where safety, inclusion and cultural identity were emotional engines. From Safe at 3AM reframing late-night safety, to In Transit proving the power of partnership, these ideas combined long-form storytelling, cultural fluency and measurable outcomes. Digital drove engagement. TV and OOH scaled it. The result: work that moved audiences—and gave juries the evidence to call it great. 🔗Dive into the report at the link in bio! @metropolitantransportauthority @heetch_ @indian_railways_officel @lufthansa @flyvolaris @fcbgroupindia @betcparis @havashoy @serviceplan @uncommon.creative.studio #BCR #transit #transport #tourism #AdForum by @adforum.us
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7 months ago
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Tech marketing has entered its “show me” era. The strongest work in the latest BCR demonstrates value inside the product itself. - Netflix and Mercado Livre turn discovery and savings into live, usable experiences. - Amazon's 5-Star Theater transforms reviews and ratings into entertainment. The common thread is that the product experience is the strongest media asset. 🔗Read more in the report at the link in bio! @ubereats @apple @squarespace @amazon @google @special_group_us @dm9oficial @tbwamal @vml_mena #tech #BCR #innovation #creativestrategy #AdForum by @adforum.us
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8 months ago
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When Products Become Culture One of the clearest trends from the latest BCR: retail no longer wins by promoting products. It wins by turning them into cultural triggers. Food and fast-food brands led the charge. From Wendy's to KFC and McDonald's, menu items became headline stunts, sonic identities and cultural statements. We also saw purpose-driven retail evolve. When products became vehicles for sustainability, inclusion or community impact, they gained emotional weight — and longer-term brand equity. When the product becomes the main character, commerce becomes content. Check it out at the link below. @mcdonalds @pennydeutschland @ikea @kfc @burgerking @serviceplan @klick.health @vml_global @rethinkideas @gutbuenosaires #BCR #retail #marketing #commerce #AdForum by @adforum.us
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8 months ago
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Heritage Reframed. Purpose Made Tangible. Across the most awarded work in the Luxury sector, legacy became narrative material. Archives, craft and codes were reinterpreted for contemporary relevance. 💡Rather than fragmenting ideas across touch points, brands anchored campaigns in a single, uncompromised cinematic vision. The standout example: "The Final Copy of Ilon Specht for L'Oréal," created by McCann Paris — the most awarded luxury campaign of the year — elevating brand history into cultural testimony. 👉Check out the full report at the link in bio. @lorealgroupe @lvmh @volvocars @bmw @cupra_official @mccann_paris @stendahls @jungvonmatt @ogilvysa @rosasagency #luxury #creative #marketing #BCR #AdForum by @adforum.us
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8 months ago
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💄Purpose, Proof, and People In Health & Beauty, the awards landscape has shifted. The most celebrated work is built on a powerful trifecta — meaningful purpose, human truth and rigorous proof. Campaigns that make complex social issues emotionally tangible and personally felt are garnering favor. And at the top stands Bodyform's "Never Just a Period." 👉Purpose sets the direction and people create the connection. 🔗Read more about at the link in bio! @vaselinebrand , @dove , @dramamineofficial , @bodyformuk , KVI Brave Fund Inc, @ogilvysg , @amvbbdo , @fcbglobal , @klick.health , @area23hc #healthandbeauty #purposedriven #BCR #brandbuilding #AdForum by @adforum.us
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8 months ago
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