4 months ago
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Posted On: June 25th 2026, 03:06 pm
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Most brands ask, “How do we get more attention?”
We started with a different question:
“What story is worth telling?”
For this series with @vascotranslatorusa , we drew inspiration from @chefstableofficial and built something around language, culture, identity, and the people behind the technology.
The product isn’t the story.
The people are.
That’s the direction we’re betting on as filmmakers. Create films that audiences would want to watch whether there’s a brand attached or not.
Over the next few months, I’ll be sharing the entire process from research, the pre-production to interviews, cinematography, and editing, as we build this documentary series in public.
Keep making it creatives.
Big shoutout to the production team yesterday!
@brittanysimon___ @chrisby_
Shot with Sony FX30 and with a @prismlensfx macro lense
Restaurant @courserestaurantaz
We started with a different question:
“What story is worth telling?”
For this series with @vascotranslatorusa , we drew inspiration from @chefstableofficial and built something around language, culture, identity, and the people behind the technology.
The product isn’t the story.
The people are.
That’s the direction we’re betting on as filmmakers. Create films that audiences would want to watch whether there’s a brand attached or not.
Over the next few months, I’ll be sharing the entire process from research, the pre-production to interviews, cinematography, and editing, as we build this documentary series in public.
Keep making it creatives.
Big shoutout to the production team yesterday!
@brittanysimon___ @chrisby_
Shot with Sony FX30 and with a @prismlensfx macro lense
Restaurant @courserestaurantaz
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