4 months ago
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Posted On: June 29th 2026, 11:00 am
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@oakley Juliet @cactusjack Signed by @travisscott
I'm very grateful to have these pieces in my collection. Thank you for the signatures, @travisscott. I'm glad you liked the Juliet Brown. Thank you so much to the Oakley and Travis team for making this happen. You guys are amazing!
Born Jacques Bermon Webster II on April 30, 1991, in Houston, Texas, Travis Scott spent his early childhood in South Park before moving to Missouri City. Raised in a musical family, he developed a passion for music at a young age and left college to pursue it full-time. After his parents cut off financial support, he endured homelessness, sleeping on studio floors while chasing his dream.
His persistence paid off when Kanye West discovered his talent, leading Scott to contribute to projects including Cruel Summer and Yeezus. He soon emerged as one of hip-hop's biggest stars with Rodeo, Birds in the Trap Sing McKnight, Astroworld, and Utopia. Beyond music, he built Cactus Jack into a global creative brand through landmark collaborations with Nike, Jordan Brand, McDonald's, Fortnite, and more.
Long before partnering with Oakley, Travis was one of the brand's most influential informal ambassadors, regularly wearing iconic archive pieces such as the Juliet, Over The Top, and Mag Switch, as well as some amazing custom pieces by @courtneymc . His futuristic, industrial aesthetic helped reintroduce Oakley to a new generation of fashion and streetwear enthusiasts.
In June 2025, Oakley appointed Travis Scott as its first-ever Chief Visionary, recognizing his role in the brand's cultural resurgence. Working closely with Oakley's design team, he has helped shape the company's creative direction while blending high-performance eyewear with contemporary streetwear.
One of his first signature projects was the revival of the legendary X-Metal Juliet. Alongside the limited public release, Oakley produced an ultra-exclusive Friends & Family edition for Travis Scott and his inner circle, making it one of the rarest modern Oakley releases and an instant grail among fans and collectors.
📸@lucascrtx
🕶@OakleyPrivateCollection
#Oakleylife #oakley #cactusjack #travisscott #Xmetal
I'm very grateful to have these pieces in my collection. Thank you for the signatures, @travisscott. I'm glad you liked the Juliet Brown. Thank you so much to the Oakley and Travis team for making this happen. You guys are amazing!
Born Jacques Bermon Webster II on April 30, 1991, in Houston, Texas, Travis Scott spent his early childhood in South Park before moving to Missouri City. Raised in a musical family, he developed a passion for music at a young age and left college to pursue it full-time. After his parents cut off financial support, he endured homelessness, sleeping on studio floors while chasing his dream.
His persistence paid off when Kanye West discovered his talent, leading Scott to contribute to projects including Cruel Summer and Yeezus. He soon emerged as one of hip-hop's biggest stars with Rodeo, Birds in the Trap Sing McKnight, Astroworld, and Utopia. Beyond music, he built Cactus Jack into a global creative brand through landmark collaborations with Nike, Jordan Brand, McDonald's, Fortnite, and more.
Long before partnering with Oakley, Travis was one of the brand's most influential informal ambassadors, regularly wearing iconic archive pieces such as the Juliet, Over The Top, and Mag Switch, as well as some amazing custom pieces by @courtneymc . His futuristic, industrial aesthetic helped reintroduce Oakley to a new generation of fashion and streetwear enthusiasts.
In June 2025, Oakley appointed Travis Scott as its first-ever Chief Visionary, recognizing his role in the brand's cultural resurgence. Working closely with Oakley's design team, he has helped shape the company's creative direction while blending high-performance eyewear with contemporary streetwear.
One of his first signature projects was the revival of the legendary X-Metal Juliet. Alongside the limited public release, Oakley produced an ultra-exclusive Friends & Family edition for Travis Scott and his inner circle, making it one of the rarest modern Oakley releases and an instant grail among fans and collectors.
📸@lucascrtx
🕶@OakleyPrivateCollection
#Oakleylife #oakley #cactusjack #travisscott #Xmetal
Comments (67)
4 months agojrimportsusa
Parabéns meu mano merecido levar nosso país 🇧🇷 as alturas de níveis dessa marca que vivenciamos por anos e anos um amor incondicional OAKLEY LiFE ☠️ OAKLEY na veia 💉🏴☠️ #oakleyusa #oakleybr #oakleyworld 🌎
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