Yiume

A little story we’ve been wanting to share 🤍

A while back, one of our designers had a print that just wasn‘t selling well when it first launched. We didn’t think much of it — good design isn‘t about going viral overnight, it’s about being seen by the right people, eventually.

Her name is Diane Gosselin. The design is called “happy frog”.

Then her husband, Walter, reached out. He wanted to pay us to promote her shirt.

In all our years doing this, no one had ever asked us that before. He just believed his wife was incredibly talented, and he wanted more people to see her work.

We wouldn‘t take his money. Finding the right person for every piece of art — that’s just part of what we do.

We‘ve always believed that taste is personal — everyone who comes to Yiume finds something that feels like it was made for them. We’re not here to push what‘s trending. We’re a home for every soul who knows exactly what speaks to them.

We asked if they‘d be willing to share their story instead. Here’s part of what Diane wrote back:

“We‘ve been in love for 14 years now and married for 7. We met in school when we were around 15, but didn’t reconnect until we were in our 40s... Walter runs a pub by the water in the summer and drives trucks in the U.S. all winter. We discovered Hawaiian shirts on our honeymoon in Hawaii, and since then we‘ve been hooked on Yiume shirts.

I’d always dreamed of seeing a Yiume shirt featuring one of my own designs, and now that dream has come true!
The ‘Happy Frogs’ pattern was actually designed in the passenger seat of Walter‘s truck, crossing the U.S. from Quebec to Arizona.”

She works on paper, scans her drawings, paints in watercolor, and is now experimenting with linocuts too.

This is the part of Yiume people don’t always see — real artists, real stories, behind every print on a shirt you might just scroll past.

Swipe through for some of their photos 👇 including her daughter‘s boyfriend proudly wearing the Happy Frogs shirt 🐸

#yiume #yiumeartists #mensshirts #frog