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Posted On: July 1st 2026, 10:25 am
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If you had to think of a challanger in the out of home space, who comes to mind?

The Outernet London launched as a brand in 2022 and has quickly gained mass awareness. It’s huge Tottenham Court Road footprint has certainly helped, but there is more to it.

While in Cannes Nathan Reehal, Head of New Business & Partnerships at Outernet, shared his insights on stepping into an established OOH market, and how offering something diffrent helped the media owner to stand out. Providing an immersive environment leads to dwell time which culminates in engagement.

#canneslions #cannesvilla

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