Joe Haddad

New Work - Creative Direction and Design for Fillings x Mike's Hot Honey — the hottest collaborative treat of the summer.

When @katiebkap told me that @fillings.nyc had the opportunity to craft a limited edition series of pies with the legendary @mikeshothoney, I knew our brand identity needed to explode outward with summery hot honey energy. We remixed our classic look and feel with buttery honey yellows, scrawled illustrations of adorable honey bees swirling around our pie maiden, now toting a massive honey jar that would make Winnie the Pooh jealous. @branded.by.lux brought the work to life with stunning 3-slice pie mini flight boxes, bags, and collectable tees. @michaeltyronedelaney captured every detail of our beautiful pies, launch, and merch. @libbyeps kept everyone on track. Special thank you to the full @mikeshothoney brand team! Hop into the Hive 🐝🐝