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Posted On: July 2nd 2026, 12:57 pm
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DIRTY THIRTY!!!
We had the pleasure of designing the visual identity for Mahindra I-Rock 30, celebrating 30 years of India’s legendary rock festival. 🎸🤘⚡ A cultural landmark that has shaped India’s rock and metal scene for decades, and has long been a stage for some of the country’s most iconic performances and artists.
It was a chance to contribute to an iconic legacy by creating a design system inspired by the raw energy, intensity, and spirit of live rock music. What started as pixels found their place across every corner of the festival, from stages and screens, to installations throughout the venue, weaving the identity into every moment.
Here’s a glimpse of I-Rock through our eyes. ⚡
Client: @independencerock
Agency: @hyperlink.brandsolutions
Project Lead: @sukichops
Creative Director: @chewdperfect
Art Directors: @mihirwadhel / @khyatipatkar
Illustrator: @bhaukal_
Film :- @skyedits.43 / @whyduggssss_
We had the pleasure of designing the visual identity for Mahindra I-Rock 30, celebrating 30 years of India’s legendary rock festival. 🎸🤘⚡ A cultural landmark that has shaped India’s rock and metal scene for decades, and has long been a stage for some of the country’s most iconic performances and artists.
It was a chance to contribute to an iconic legacy by creating a design system inspired by the raw energy, intensity, and spirit of live rock music. What started as pixels found their place across every corner of the festival, from stages and screens, to installations throughout the venue, weaving the identity into every moment.
Here’s a glimpse of I-Rock through our eyes. ⚡
Client: @independencerock
Agency: @hyperlink.brandsolutions
Project Lead: @sukichops
Creative Director: @chewdperfect
Art Directors: @mihirwadhel / @khyatipatkar
Illustrator: @bhaukal_
Film :- @skyedits.43 / @whyduggssss_
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