3 months ago
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Posted On: July 6th 2026, 01:06 pm
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These weren't actors.
@ford wanted real ambassadors, which meant less scripting, fewer marks, and a lot more reacting to what was happening in the moment.
Honestly, we think more brands are moving this direction. Audiences are getting pretty good at spotting when something feels manufactured.
Do you think authenticity matters more today than production value?
@ford wanted real ambassadors, which meant less scripting, fewer marks, and a lot more reacting to what was happening in the moment.
Honestly, we think more brands are moving this direction. Audiences are getting pretty good at spotting when something feels manufactured.
Do you think authenticity matters more today than production value?
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