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Conscious Fashion Collective (CFC)

@consciousfashion

19 days ago

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Photo by Conscious Fashion Collective (CFC) on July 06, 2026. May be an image of magazine and text that says 'If your pricing can't cover marketing costs, you don't have a sustainable business. + 3 other reasons you're not growing, from an agency founder for small batch brands @CONSCIOUSFASHION'.

Photo by Conscious Fashion Collective (CFC) on July 06, 2026. May be a graphic of ‎phone, magazine and ‎text that says '‎Marie held two in-house marketing roles at small-batch batch brands before they launched Airwave Creative, a mission- driven marketing agency. Here are are the 4 mistakes she sees slow fashion brands making most. Rnli KOelS မရေး Gop עעגו A Caeene‎'‎‎.

Photo by Conscious Fashion Collective (CFC) on July 06, 2026. May be a graphic of magazine and text that says '01 Pricing is too low for your category and quality. Brands assume if they price accurately, their products won't sell. The truth is, there are customers for every price point as long as value and impact are communicated well. Your prices must have enough margin for the sales and marketing costs. Otherwise, you don't have a business. OCONSCIOUSFASHION'.

Photo by Conscious Fashion Collective (CFC) on July 06, 2026. May be a graphic of magazine and text that says '03 You're investing in platforms in the wrong order. The order to build out marketing channels is your website organic social and SEO → email → ads. I see stronger client outcomes when there is a big picture understanding of this ecosystem and how each tool and platform works together. DCONSCIOUSFASHION'.

Photo by Conscious Fashion Collective (CFC) on July 06, 2026. May be an image of clothes hanger, magazine and text that says '04 Online stores not designed for shopping. If you're new to the market and expect to earn most of your income from it, then you need to think about it commercially. You need to match your customer's experience on your site with the quality of your physical product. It's hard to grow revenue when your site isn't set up well. No number of ads or emails can help that. OCONSCIOUSFASHION'.

Photo by Conscious Fashion Collective (CFC) on July 06, 2026. May be an image of magazine, poster, book and text that says 'Read the full CFC Member MemberSpotlight Spotlight Keep reading this CFC Member spotlight with Marie Medvednik via the link in bio. Bookmark these theseinsights insights'.

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Posted On: July 6th 2026, 04:24 pm

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mariemedvednik

airwave_creative

When the marketing isn’t working and your brand isn’t growing, many founders go to posting more content or funneling more money into ads. But what if the problem lies in something much more foundational — like your margins, your customer journey, or your website structure?

Swipe through for a glimpse at the marketing and growth insights from our recent interview with member @mariemedvednik of @airwave_creative - a growth marketing agency working exclusively with small batch brands. And let us know which one you’ll be acting on next.

For much more, read the full interview with Marie via the link in bio 💚

Comments (3)

7 days ago

mariemedvednik

My absolute pleasure, come to think of it… I should probably turn that interview into content… the wheels are turning!

18 days ago

mariemedvednik

Thank you thank you thank you @consciousfashion for featuring this! It always, all the time, and everywhere starts with knowing your customer and your numbers. Become customer and numbers obsessed and the rest will follow. ☺️

This is the first wicket. We won’t stop here. This is just the beginning. I salute all students, all the volunteers who have been sitting here for the last 36 days

Streetphotography of strangers vol.309

Model : @jilwww

Photographer : @sankyo_cam

Drama : @primevideo

#JungIlWoo #犯罪者 #さんたくろーす #ストリートスナップ #sankyophoto

Как я профессионально кудри накрутила дочке 😍🥹

الله يرحمك يا سمير صبيح ويجعل مثواك الجنة… القصيدة العظيمة متموت ويه شاعرها؛ تبقى تنبض بكل مرّة تنسمع، هذا العمل وفاءً لكلماتك الخالدة… #شعر #عراق #العراق #اكسبلور

Conscious Fashion Collective (CFC)