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Marie Medvednik 🪢 Fashion Marketing(@mariemedvednik)'s profile avatar Download

Marie Medvednik 🪢 Fashion Marketing

@mariemedvednik

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🟰 Founder @airwave_creative
🟰Growing fashion that puts people and planet first.
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Greetings! 👋 My name is Marie and I am excited to share a little more about myself to those of you who recently joined me on the journey.🌍I emigrated from post-Soviet Ukraine to the US in 1993 and hoooo was it a special decade to be a creative and neurospicy kid in a foreign country. 👘 Seeing images of European fashion shows from designers like Hussein Chalayan and Rifat Ozbek, amongst many others, knowing right away that THIS was my world. 🪶I continue to draw a lot of inspiration from the creative energy of that decade, so you’ll see a lot of it across all my curation. ⚖️ At one point, I wanted to work as an attorney but my heart and soul were always set on fashion. 🫀I decided to stop ignoring what feels natural and have been working in the industry since, and for past six years, focusing on small batch e-commerce, in brand-side and consultant roles.💼 This whole time I’ve been fortunate to have partnered with brands through referrals alone, but realizing that there are so many more small batch brands that may benefit from my contributions I decided to go all in, build a marketing business, and start showing up here on social media. 🛠️ Building up all the foundations, strategies, systems… hasn’t been easy. Stepping over the content creation cringe is just one small piece, but my commitment to my work — only promoting conscious fashion — keeps me consistent and faithful to the process of showing up and sharing what I know and love. 🐱The biggest lesson has been boundaries and self-worth. To promote sustainability as a core structural and lifestyle concept, means to embody it fully.🦉As such, aligning how I work with whom feels deeply rooted in something that can grow long term. 🗞️ if you enjoy reading short articles, subscribe to my newsletter (link in bio) where I review old print ads and editorial as well as share current marketing you can use as inspo.🙏Thank you for being here and supporting my work. Shoot me a message sometime. I’d love to hear from you! Photo credit @simonrogghephotography #fashionmarketing #metaadsmanager #smallbusinessowner #slowfashionbrand #sustainablefashion #ucberkeley by @mariemedvednik
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10 months ago
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Taste is less about judgment and more about your relationship with yourself. Like most things in life, it’s not something you get. It’s something you enter and become intimate with.#germanidealism #philosophy #tastemakers by @mariemedvednik
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20 hours ago
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“I want it to be affordable” is not a strategy. At least not in fashion. Most of you here are already doing things differently and that’s exactly why you should care about profits. Paying yourself a decent wage AND having some leftover to reinvest on the business IS embodying sustainability. Also, price for wholesale.I’m all about DTC, but having SOME wholesale keeps your upper funnel full. Just a few regular stockists keeps cash flow going and steady flow of direct site traffic. Most emerging brands are priced too low. So review your pricing and make sure beyond production costs, there is at least 80% margin. Need help diagnosing what’s clogging your funnel? Book a link in bio. We may just be able to help. by @mariemedvednik
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2 days ago
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Huge misconception in e-commerce: that Meta Ads alone drive growth. They don’t. They amplify what’s working and what’s broken. 🤷‍♀️I’ve seen brands with some stellar Meta ad account numbers, but still struggling with revenue because:👉 muddy positioning👉 too much website friction👉 offer not compelling to the desired audience👉 email not doing any nurturing👉 margins too low for scaling revenueNo amount of campaign optimization fixes these issues. That’s why every engagement I do starts with a Growth Architecture Audit. Instead of asking, “how do we improve ROAS?”We ask: “what’s preventing sustainable growth and how do we ensure that by fixing it we’re setting up the Ad Account for success?” Sometimes ad strategy is the only issue. Commonly it’s not.My audit is the most custom and in-the-weeds diagnostic out there for ethical fashion brands with Shopify stores so if any of this sounds like you, book a call now - link in bio!#slowfashion #ethicalfashionbrand #ecommercemarketing by @mariemedvednik
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4 days ago
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Checkout completion rate is the easiest way to detect the biggest leak in your funnel. Conversion rate measures the % of visitors who bought but Checkout completion measures the % of buyers who started checkout and actually completed the transaction. This is important bc your site overall might be optimized but if your checkout has too much friction, you’re literally throwing away money and saying No to growth. Don’t do that!Our growth audit diagnoses exactly why yours is low and what to do about it.Book a call, link in bio. Or visit my site (link in bio) to learn more. by @mariemedvednik
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5 days ago
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Our official launch is finally here! 📣🟰🟰🟰airwavecreative.com These past few months have been gorgeously challenging forcing me to get out of my own way, quickly learn and move on from mistakes, make investments I was too afraid to make, and reorient myself around a completely new approach to working with clients that ensures alignment from Day 1. 🙏Massive shout out to the talented web developer who built the site from scratch, no templates, just to communicate the brand identity as closely as possible. I couldn’t be more proud of and grateful for the result. 💚 I also want to thank the clients who believed in me in enough to bring me to this point. The work has always felt spiritually guided and your faith in me was proof of that. @fiveanddiamond@hipstirrbelts @kayoanimeclothing @carauccidesigns @gelarehdesigns @garbinc In this full site walkthrough you’ll see that we’re not just trying to build ads and emails. Before any of that, we start every client journey with a 360 degree full funnel performance diagnostic with a prioritized action plan, so you know exactly where the opportunities are, what’s blocking growth (it’s usually not what you think), what to do about it and in what order. Believe me when I say, clarity ahead of any implementation is a no-brainer when it prevents missteps that cost 2-3x in time and money to undo and redo later. Also🌿Check out our Mission page with the brief version of our Theory of Change. The longer term goal is to become a B-Certified Benefit Corporation and we are slowly building out this operational structure. In the next week, you’ll start hearing much more about the nitty gritty of why a diagnostic and strategic foundation is the best first step for expanding your marketing. I won’t stop blabbing about it. So grateful for your support of this journey, and please reach out with questions about the Audit. ☎️ Book a call - link in bio! #ecommercemarketing #fashionecommerce #slowfashion #agency by @mariemedvednik
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7 days ago
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How to lower your customer acquisition cost: ✨assortment- channel fit✨Selling proven styles to cold audiences builds trust faster through paid prospecting, since if something continues to sell, it will more likely sell again. CAC holds steady or goes down. Margins protected. Selling new styles only across owned channels (social, web visitors, email) keeps your acquisition costs down. Since something with no sales data behind it has a higher risk of not selling, you shouldn’t be spending much or any money to sell it. When you advertise new stuff to cold audiences with goal of conversions, you run the high risk of wasting ad spend and walking away with a high CAC. So be mindful of what you’re advertising and in what channel. CFC members, I’ll be sharing more tips on this on July 30 at my Meta Ads 102: Leveraging Perfrmance Data workshop for driving best results. Hope to see you there!#metaads #fashionadvertising #ecommerce #gainingmomentum #fashionmarketing by @mariemedvednik
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9 days ago
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If you’re trying to run ads, and talking to marketers and agencies, they will often ask you what your AOV is because prices alone gives an incomplete picture. AOV gives us an idea of how much margin there might be and if running ads profitably is even possible.For product with low AOV, ads can be tricky, because optimization and learning needs some spend velocity, which means you’ll struggle to scale ad revenue, but it’s not impossible, if you’re constantly testing new creatives. The higher the AOV, the longer the consideration cycle, which means more spend and patience is necessary to turn profits from ads.AOV is a big part of sales strategy. Here are ways to increase it:➕create product bundles➕upsell recommendations at PDP/ cart or checkout➕raise free shipping minimums➕raise prices! This one’s hard but so worth it!Feeling like your margins are disappearing in your funnel because of low AOV? We can help. Our team looks deep under the hood of your integrated channels to diagnose what’s wrong, how to fix it and in what order.Book a call with link in bio. by @mariemedvednik
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12 days ago
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✨June flew by with just a blink of an eye. It was also a challenging month for me. My cat companion of almost 17 years, Nura, has been very ill and this past Saturday I made the difficult decision to end her suffering. She first got sick last fall, and in recent months, has been boldly asking me to let her go. She had aggressive hyperthyroidism and stopped having fun in life. It was hard to witness the rapid decline. She went through so much with me, this is truly the end of era. Will post a tribute soon. On the work side, lots of great progress to share:📍The agency’s Theory of Change document📍Official ops documentation for brand eligibility📍New agency website is very close to launch readiness!📍Story about my consumption journey now out on Substack (link in bio)Grateful for where things are and excited for what’s ahead! Here’s to celebrating endings as new beginnings, clearings and psychic openings. #agencyowner #slowfashoon #founder by @mariemedvednik
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16 days ago
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When the marketing isn’t working and your brand isn’t growing, many founders go to posting more content or funneling more money into ads. But what if the problem lies in something much more foundational — like your margins, your customer journey, or your website structure?Swipe through for a glimpse at the marketing and growth insights from our recent interview with member @mariemedvednik of @airwave_creative - a growth marketing agency working exclusively with small batch brands. And let us know which one you’ll be acting on next.For much more, read the full interview with Marie via the link in bio 💚 by @mariemedvednik
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19 days ago
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Ready to receive the harvest. 🥒🍅#gardening #business by @mariemedvednik
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22 days ago
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@mariemedvednik is the founder of mission-driven marketing agency, @airwave_creative. While working two in-house marketing roles at small batch brands, she discovered the power of two underutilized marketing tools — which they now use to help grow genuinely responsible brands. In this CFC member spotlight interview, Marie shared:✨ The redistribution of trust happening now — and why it’s the time for conscious brands to grow,✨ The most common hurdles sustainable fashion brands face when trying to grow their sales online,✨ And the biggest reasons people scroll past a brand’s marketing (and how to fix them).Keep reading via the link in bio 🔗 by @mariemedvednik
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25 days ago
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