Crystal Willis ✨ Media Maven & Visibility Strategist

I’m honored to share that I’ve officially joined the Recording Academy’s 2026 New Member Class. ✨

This one feels full circle. I finally threw my name in the hat, and took my seat at the table. 🖤👑🙏🏽

From being accepted to Berklee College of Music at 17, to my first label job as a Digital Marketing Coordinator at Universal Music Group Distribution’s Universal Music Mobile when the department was first being built, to later working across Warner and Disney, music has always been part of my story.

Over the years, I’ve had the privilege of representing both global superstars and independent artists in development — and what I know for sure is that every stage of an artist’s journey matters.

I’m proud to work alongside artists, creatives, executives, storytellers and culture shifters who help shape the sound and soul of our industry.

And as an artist myself, this moment is also a reminder to return to my own passion — to create, to contribute, and to use my voice in every way I’m called to.

I’m grateful for the opportunity to be part of a community that supports, uplifts, advocates for and celebrates the people who make and shape music. I’m excited to contribute to the Grammy Awards process and be part of conversations that help move our industry forward with intention, integrity and impact.

Music is shaped by so many voices, genres, backgrounds and perspectives — and I’m proud to add mine to the mix.

#IAmTheAcademy @recordingacademy @grammys @grammyu

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