3 months ago
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Posted On: July 10th 2026, 10:03 am
@dipshooop has given @phototriennale an identity without a single photograph.
For the festival’s 9th edition, the Cologne-based studio turned to the things that usually pass unnoticed inside a photograph: depth of field, lens flares and burned film. It made them the subject. Two shapes are used in the system: a circle drawn from the way light behaves as it passes through a lens, and a rounded rectangle taken from the perforations that pull analogue film through a camera. Depth of field gets no shape of its own and is represented by a blur, softening the geometry.
Colour works in RGB at full and half strength and blends six values into 12, so the overlaps echo the positive/negative inversion of photographic image-making.
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Explore the full case study at our link in bio.
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CREDITS
Design: @dipshooop
Brand: @phototriennale
Typography: EK Baumer by @erkin_karamemet
Motion: @dipshooop
Graphic Design & Realisation of Print Media (Adaptation, Layout Grid, and Typographic Expansion): Leon Lechner,
Publication Design: Katharina Hetzeneder,
Architecture and Graphic Design Deichtorhallen: Jutta Wasser
Graphic Design & Production Triennale der Photographie Hamburg: Evelyn Nossol
For the festival’s 9th edition, the Cologne-based studio turned to the things that usually pass unnoticed inside a photograph: depth of field, lens flares and burned film. It made them the subject. Two shapes are used in the system: a circle drawn from the way light behaves as it passes through a lens, and a rounded rectangle taken from the perforations that pull analogue film through a camera. Depth of field gets no shape of its own and is represented by a blur, softening the geometry.
Colour works in RGB at full and half strength and blends six values into 12, so the overlaps echo the positive/negative inversion of photographic image-making.
———
Explore the full case study at our link in bio.
———
CREDITS
Design: @dipshooop
Brand: @phototriennale
Typography: EK Baumer by @erkin_karamemet
Motion: @dipshooop
Graphic Design & Realisation of Print Media (Adaptation, Layout Grid, and Typographic Expansion): Leon Lechner,
Publication Design: Katharina Hetzeneder,
Architecture and Graphic Design Deichtorhallen: Jutta Wasser
Graphic Design & Production Triennale der Photographie Hamburg: Evelyn Nossol
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