Ashworth Strategy

Product-based businesses, your checkout form is probably too long, and it’s costing you sales.

Research shows the average checkout has nearly 12 form fields, but you only need 8 to process an order.

Every unnecessary field (like a mandatory phone number) creates friction.

Here is the golden rule: If a field isn’t absolutely necessary to ship the product, delete it.

If you have to keep it, explicitly label it as “(Optional).”

Don’t make them guess. Make it easy to give you money.

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