Posted On: July 12th 2026, 02:34 pm
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If you use this simple one-step framework, you can easily turn a $700 or $800 job into a $2,000 to $3,000 high-ticket project.
There are two types of offers in the freelance market: deliverable-based offers and outcome-based offers.
Until now, the market has mostly focused on deliverables, with freelancers promising things like, “I will edit 30 videos for you”.
These types of offers have absolutely zero outcomes attached to them.
If you want to truly stand out in the market, you have to stop selling basic deliverables and start selling real results to your clients.
Show them the end goal: tell them how your content will bring in leads, how those leads will convert into sales, and how those sales will ultimately make them money.
However, I do not recommend completely abandoning your deliverable-based offers right away to only focus on outcomes.
You must build case studies first to establish a solid “proof of concept”.
Once you have proven that you can get results for previous clients, you can confidently do the same for future ones.
Eventually, you will be able to ascend your existing deliverable-based clients into high-paying, outcome-based offers.
If you want to learn the mechanics of offer creation in deeper detail...
We have uploaded a completely free course on offer creation inside my community.
Comment “OFFER” to get FREE Offer Creation Course Link