Instagram story viewer> @dominiquewoolf> Post
2 months ago
Co Creator: thewoolfskitchen
111
Posted On: August 11th 2026, 05:36 pm
Tagged Users:
I almost gave up…
Running a food business is hard work (who knew?!)…especially while juggling 3 young kids and a new career as a cookbook writer.

Winning The Great Cookbook Challenge with Jamie Oliver was life-changing but I burnt out trying to do both.

Woolf’s Kitchen is a rollercoaster - one yes for every 100 ‘No’s’. But each day I show up, and do that one thing, that 1%, that will move the dial.

Hearing people rave about my Chilli Crunch makes it worth it ❤️We’re still here and we’re still growing - and I am SO excited for what’s next!

Let me know in the comments if you’ve tried my Chilli Crunch - I’d love to know what you think!

🌶️Follow @dominiquewoolf and @thewoolfskitchen for more behind the scenes of building a food business…

#foodbusinessstartup #behindthebrand #founderjourney #behindthescenes #founderlife
Comments (111)
greatergoodbrands 2 months ago

greatergoodbrands

You’re doing amazing! 👏

nicolapardy1978 2 months ago

nicolapardy1978

It’s a favourite in our house! ❤️

irina.r.georgescu 2 months ago

irina.r.georgescu

Congratulations 🥂 xx

maryke586 2 months ago

maryke586

Great products!! Hope you branch out to Canada soon!! 👏❤️

biancabridges 2 months ago

biancabridges

The best 🔥🔥🔥

princessnyasa 2 months ago

princessnyasa

Chilli Crunch oil is hands down the best ever!! Well done my talented friend! X

nikitadawda 2 months ago

nikitadawda

Love this - hard work pays off - your absolutely smashing it ❤️

mrshollingsworths 2 months ago

mrshollingsworths

❤️🙌😍

lauraharnetto 2 months ago

lauraharnetto

I absolutely LOVE your chilli crunch😍

_fussfreefoodie 2 months ago

_fussfreefoodie

👏👏👏👏

totallytangerinecookery 2 months ago

totallytangerinecookery

Fab story and a great inspiration for others to keep going ❤️❤️❤️

alexjkatz21 2 months ago

alexjkatz21

👏👏👏👏👏

dolly.pickle 2 months ago

dolly.pickle

Completely made up for you lovely human! 🤩 it's such a joy to watch you grow and achieve ever more fans of your delicious food magic! ✨ You're fiercely real, determined and honest in the way you share your journey and the graft and passion it has taken. Your chili crunch will ALWAYS be part of our home! (I'd take it as my one chosen item on Desert Island Discs 😂!!) So happy FOR you, and proud OF you Dominique.. smashing it! 💥🙌🙌✨♥️

georgieeats 2 months ago

georgieeats

Congrats!!!

iamjessicavos 2 months ago

iamjessicavos

You were such a hero in our North London (Harringay/ Crouch End) mums app group. And we all loved your products which we bought @harringaylocal back then. So nice to see you going so strong! 💪

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