Tbilisi Collective

In this conversation with Sergi Kvaratskhelia (@sergi2190), founder of @2190_studio, he takes us into the in-between world of architectural visualization.

Author @ani_tenieshvili_ frames this conversation through Jean Baudrillard’s theory of the simulacrum - the idea that an image can eventually stop representing reality altogether, and instead become the very thing we believe in, before an original ever existed.

For Sergi, an image only truly works when it stops functioning as a technical document and starts making the viewer ask a different question: not “what does this building look like,” but “what would my life feel like there.” A render doesn’t just depict a building. Often, it depicts something that will never be built exactly as shown, and yet it circulates, shapes decisions, becomes a memory before the event itself even happens.

And perhaps what’s most striking is his reflection on what unbuilt space offers that built space never can is a brief window where a building still belongs to everyone, imagined a thousand different ways, before reality settles it into one.

🔗 Read the full interview on our website. Link in bio.

Written by @ani_tenieshvili_

Photos of Sergi by @__artemmiss__

Article edited by @sophokharazi

Post design by @elene.dt

Renders 1, 2 & 4:

Project Title - Residential

Architects - Zear Architecture

Visualization - 2190.studio

Location - Kutaisi, Georgia

Render 3:

Project Title - Private House

Architects - Laboratory of Architecture #3

Visualization - 2190.studio

Location - Bazaleti, Georgia

Render 5:

Project Title - Private House

Architects - Laboratory of Architecture #3

Visualization - 2190.studio

Location - Buknari, Georgia