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3 months ago
Co Creator: _arternal_
Photo by Sean Green - CEO, ARTERNAL on July 28, 2026.
Photo by Sean Green - CEO, ARTERNAL on July 28, 2026.
Photo by Sean Green - CEO, ARTERNAL on July 28, 2026.
Photo by Sean Green - CEO, ARTERNAL on July 28, 2026.
Photo by Sean Green - CEO, ARTERNAL on July 28, 2026.
Photo by Sean Green - CEO, ARTERNAL on July 28, 2026.
Photo by Sean Green - CEO, ARTERNAL on July 28, 2026.
Photo by Sean Green - CEO, ARTERNAL on July 28, 2026.
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Posted On: July 29th 2026, 01:41 am
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In most galleries, the best salesperson and the busiest admin are the same person 🎨

Over the past few months my team (@_arternal_) and I talked with dozens of galleries and registrars. Two-person shops. Mid-size galleries running a dozen fairs a year. Blue-chip houses with full registrar teams. I went in expecting to hear about software. What I found was margin, leaking quietly, at every single size.

Here's the thing. Nobody is doing anything wrong. The work gets done, often heroically, but it gets done by hand. And doing it by hand carries a cost that never shows up on a P&L:

→ Coordination eats 20% to 80% of the registrar role, and 100% during fair season → Bills of lading, read and re-typed by hand, a couple of hours every week → Consignment agreements rebuilt from scratch, by hand, every single time

Business as usual feels free, because you're already covering the salaries. But you're not really getting it for free. You're paying for it in the deals your best people were too buried to close.

The idea we keep coming back to: AI handles volume, you handle value.

So I'll ask you what I asked them. How much of your week goes to work that takes none of your judgment? 👇🏾

#ai #artgallery #artworld #artbusiness #registrar
Comments (2)
stormascher 3 months ago

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